Marketing Goals And Objectives Business Plan

Table of Contents
I. Executive summary 1
1. Introduction: 2
2. Marketing Goals and Objectives 3
2.1 Sales Objectives 3
2.2 Product Objectives 4
2.3 Pricing Objectives 5
2.4 Product Delivery and Service Standards 5
2.5 Location 6
2.6 Promotion 6
3. Environmental Analysis - Global Business Environment 7
3.1 Political and Legal 7
3.2 Demographics 8
3.3 Budget: 8
4. Conclusion 10
5. Works Cited 11
6. Appendix 12

I. Executive summary

The Maldives is considered to be a ‘’heaven for honeymooners’’, where newly-weds and romantic couples could rekindle a flame on their romance, in a breath-taking, peaceful environment. Dinner in a romantic environment is one trait which contributes a huge betterment to the holidays of numerous couples.

However, Velassaru Maldives only caters to special dinners on the beach. The product will definitely lead to an uptick in sales and garner a venerable reputation among tourists. Reports have showed that general sales from the current beach dinners (Satay and Romantic Dinners) have earned a favorable level of profitability for the resort. The Sunset Romantic Dinner on Exotic Dhoni will open a new venture in increasing general revenue from extra sales generated. In order to proliferate the current level of demand for the following market, it will be marketed under existing room packages from travel agents, whilst the guests could also purchase it as an Add-on packages such as stay and honeymoon package. The major hindrance for the sales of the Sunset Romantic Dinner on Exotic Dhoni will be the seasonal periods where we expect generally bad weather in between June & July as well as part of August. This will be highlighted in the budget as sales quantity are distinctively lower compared to any other period of the year. The forecasted and experienced demand in past, the demand for such products are high and it is forecasted to be much higher in coming periods, as there is a boom in young couples to

Each product offered is priced with marks up of about 100% to 200% in comparison to the normal pricing at their home country. Therefore, it is very vital to provide a high quality service which meets customer expectations. The higher the customer pays, the higher they expect the product or service to satisfy their needs the best way possible. The expectations that the customer has for the customer, are met with the general product quality as well as service standards. This leads Velassaru to charge premium prices with high mark up. This is to cover the costs and also to provide a high quality dining and memorable experience for the guests. The investment is usually covered within in a short period of time in comparison to other industry. This is because the tourism industry in Maldives is booming at a rapid rate whilst it has garnered a venerable reputation in the world as ‘’One of the most beautiful places in the