Beats Headphones Case Study
INTRODUCTION TO THE PRODUCT (Beats Headphones) Beast headphones are one of the audio products produce by Beats Electronics. Beats Electronics is secondary of Apple inc. Beats Electronics was founded by American rapper Andre Dr.dre Young and an entrepreneur Jimmy lovine in 2006 from Santa Monica, California, United Sates.(1)Andre Dr.dre Young states the headphones advantages by claiming “Listeners were not able to listen “all” the music with most headphones and that beats would allow people to “hear what artists hear” and listen to the music the way they should: the way I do”.(1) Compare to most headphones Beats products are focused towards producing a larger amount of bass, specially towards hip-hop and pop music.(1) Beats headphones have a stylish and an eye catching design and they also comes in a variety of colours to suit the aesthetics to every user. The coating of the headphones are made out of light plastic material. The latest generation in the series if headphones called beats studio 3 came with soft over ear cushions made out of synthetic fibers to provide comfort, noise …show more content…
According to the report send in by warc.com their main target audience which is between 16-24 years old.(3) Therefore Beats work with influencers such as well-known singers like Nicki Minaj and star basketball player LeBron James to promote their products(3) as most teens and young adults are on social media platform this marketing strategy has definitely benefited them. Since, the headphones comes in colours that are on trend such as “rose gold” it has make a really big appeal on the young audience. Utilizing right celebrities endorsements and connecting with people through social media,(4) Beats headphones have become a must have fashion accessory between young people according to an article by TIME topping it’s competitors in the same market
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