Beats Swot Analysis Paper
1. Name of Product/Service Beats by Dre (Headphones, Earbuds, Speakers & Accessories)
2. Category (Where the brand competes; the context that gives the brand relevance) Niche Electronics: Headphones and Sound System
3. Target Consumer Millennials, music enthusiasts who enjoy good quality sound Primary consumer for Beats is a millennial who enjoys music, sports and fashion, who follows celebrities, and who wears headphones as a fashion accessory. He/she enjoys listening to his/her favorite artists while having the need to express themselves through fashion. Secondary consumer target is a music enthusiast who listens to studio quality sound while on-the-go. Music lovers who want to say goodbye to traditional batteries (beats has a new 20-hours rechargeable
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)
Partnered up with Chrysler in the Chrysler 300S
Its name and reputation. The customer would buy their products because they have better reputation than other brands. (name after Dr.Dre and benefits from his legendary music records)
Sub-brands for Beats are available.
Technology advanced
Weaknesses:
Competitors that make headphones that are better quality
Pricey
Not a lot of expansion within the headphone industry - new headphone products may cannibalize existing product
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