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Beauty Advertisement Analysis

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You would be surprised by how many advertisements that can be found, online, on TV, and even just out in the community. Men and women both struggle with the idea of what is perceived as beautiful. For most women beauty is defined mostly on body size and facial features. Companies are always trying to sell beauty because it is the easiest thing to sell. Women are always trying to “better” themselves to be more beautiful. I have found two advertisements that create a negative image for beauty, and one that is positive. One negative is from Dove body wash, the other is by Protein World. The positive beauty advertisement is published by Aerie.
In this advertisement for dove body wash, it seems like they are trying to capture the use of the body …show more content…

Unlike the other advertisements, this woman has more clothes and is less objectified. She looks more real than the other models, and her shirt has very powerful words written on it. She is not wearing a lot of make-up, and her hair looks very natural as well. She looks very confident in her own skin and is very healthy looking. By wearing the shirt, it is showing that there is no such thing as a perfect body and kind of leaves a little bit of mystery to what people think they should look like. It is also being a little bit more modest than the ads you may see for Victoria’s Secret. Instead of seeing women as sex objects the shirt says what a consumer should think of the girl; strong, beautiful, you. Which is how women should be seen in society as a …show more content…

Girls are being influenced by models on magazines and Abercrombie & Fitch advertisements. The clothing and the amounts of makeup these girls wear are not cheap and are showing girls that, to be beautiful you must own these shoes or products. Girls and women spend over $100 a month on makeup and other “beauty” products and spend about two hours a day applying them. If I could change anything about our culture it would be to not set a price and size on beauty standards. I see too many young girls in high school that think they need to be skinnier or look a certain way to get friends and be popular. Women should not be set to such high standards, because it is very dangerous to young girls that are just trying to find their place to fit

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