Beauty Globalization Essay

With human pacing into the era of globalization, international integration of economics and culture has arisen from the evolution of telecommunication infrastructure. Under the circumstances, the diverse concepts of beauty tend to converge because people are easily affected by their environment where regional differences are gradually eliminated during globalization. This essay will consider the factors of herd behavior among population as well as stage of globalization, and argue that mankind’s concept of beauty will be globalized in near future.

Some people argue that the perceptions of beauty naturally differ from one person to another because different countries have their unique cultures and their residents’ concepts of beauty also vary

With the purpose of profiting, multinational corporations from the US and Europe manage to attract consumers by making an emotional connection for the viewers to social status, fashionable cities, movies stars and models, and romantic images (“Is Beauty Globalized”, 2008). As pale western faces are displayed constantly in advertisements in Asia, the strategies successfully converge the definitions of beauty to a certain degree, which could be suggested by the increasing number of people in Asian countries who desire a lighter skin. According to a report published by Global Industry Analysts, Inc., Asia Pacific is forecasted to be the fastest-growing market of skin lightening products at an estimated CAGR of 11.2 per cent from 2015 to 2020. This number shows that whiteness, the feature of Caucasian people, is considered beautiful among Asian countries. Furthermore, cosmetic surgeries are gaining popularity in Japan and China, especially the rhinoplasty which makes noses narrower and higher, or rather western-style. In general, these phenomena indicate that the impact of global beauty industry is so significant that our perceptions of beauty have been affected without awareness and become more similar to western