1.introduction Emma&Pake is a British luxury beachwear brand which provides high-quality and fashion beachwear products. China is one of the biggest luxury markets around the world. With the market size is growing, Emma&Pake can take the chance to get profit by entering Chinese market. With the development of technology, they should do proper digital marketing to Chinese customers which can make the brand much more powerful and successful, As the range of its products is not wide and the brand focuses on beachwear now, this article aims to give information and suggestions about how to do digital marketing when Emma&Pake plans to launch swimwear to Chinese market mainly by analyzing situations and target market, as well as making the schedule.
It is going to take over control of leading position on the market very soon. Korean brands are known by everyone for their quality, being prominent with Korean and global customers alike, become the dominant focal point because of the Korean wave. Innovative ingredients and fast development have helped South Korea to be easily recognizable in the global industry. Korea is one of the rapid-growing beauty industry (5.8%), comparing to U.S(3.9%) and U.K. (2.1%). And total sales of cosmetics in South Korea became $6.2 billion In 2014.
It is widely recognized by the people in Japan’s market. The company is assumed to have the greatest promise for growth of all the word’s luxury brands. It has stores in the leading world markets of luxury goods – in New York City, Sao Paolo, Brazil, Johannesburg, South Africa, Shanghai, China, of course in Paris, and, Tokyo. Opened a good number of stores in Japan (e.g., in the shopping district Omotesando, Ginza, Roppongi, Tokyo and one in Nagoya) is assumed to enhanced the dependence of Louis Vuitton on the Japanese market. It maintains the highest sales in the market of luxury brands.
Consumer Expectations Many magazine ads and television commercials for fashion and beauty products present idealized images of the human body. Savvy consumers have learned to look beyond the luxuriant hair, perfect skin, and toned physiques being advertised and see the hair extensions, airbrushing, and photo manipulation behind it all. Yet, we still put pressure on the beauty industry to deliver positive results. According to About.com’s 2010 Beauty Study, beauty products are considered a necessity, with more than two-thirds of respondents willing to purchase products even while watching their budgets. “Consumers expect — or hope — the products will make them look better than they did without the products,” Amans says.
130. • Economic Growth Rate will continue to increase • Income levels remain the same while cost of living keeps increasing. (Consumer prefer Chinese products due to low price) • Frequent increase of Gas prices increases manufacturing cost and reduce profit margins SOCIAL • Porcelain Products are perceived as a gift item for special occasions. Eg weddings, house warming etc. • Consumer perception on the product is long term • People Perceived Porcelain as a sentimental value product • Emerging Trends towards use of social networks and online for information search and online ordering.
A Study on Cosmetics Advertisement Translation From the Perspective of Skopostheorie 1. Introduction In recent years, with the development of world economy and the increase of trade exchanges between various countries, people now can purchase commodity from different regions and countries. Cosmetics, as a product with special effects, is well loved by female. A good cosmetics advertisement plays a significant role in the promotion of the product. Furthermore, it not only correctly conveys the valid information, stimulates the purchase desire of consumers, and also embellishes corporate image.
Vision: The vision of our company is to become the preferred brands of high quality and affordable fragrances. Our other vision is to be known as a manufacturer of world-class fragrances in the international market. Goals As it is shown in the Prada’s business model SWOT-analysis, one of our biggest weaknesses in the SWOT-analysis is our competitors who are (Gucci, Armani, Louis Vuitton). So Prada’s goal is to become the most powerful Italian brand by 2017. Our other company goal is to increase our shares from franchises from 10% to
In the last few years, various beauty cultures have become prevalent and will in the near future, as new countries dominate rankings like Korea, Japan or India according to the latest research led by Diagonal Reports. “New markets' share of global sales is increasing dramatically. These countries are becoming critical to the industry because of the many millions of beauty consumers which they are adding and strong economic growth they are achieving.” Beauty cultures are also changing; these new cultures are quite distinct from those of more mature markets in Europe and North America; and will therefore play a much more influential role. There’s no denying that ethnicity has become a big factor and customized products are trending; especially hair and skin type, which, combined with tradition, shapes people's beauty rituals and product priorities. The beauty industry has undertaken serious changes during the last decade thanks to the spread of social media like Instagram, Facebook or Snapchat as well as platforms like YouTube and blogs.
Moreover, the firms can also benefit from the competition against groups of local firms of a relatively homogeneous kind when entering foreign markets. However, with the increasing cultural distance and wider range of host countries, the abovementioned advantages will be weakened or neutralized. At the same time there will be higher levels of complexity and uncertainty for transaction cost, managerial decision-making regarding MNE strategies and organizational choices (Shane et al., 1995), the management of an MNE's portfolio of foreign subsidiaries from a culturally diverse country base (Tihanyi et al., 2005), and human resource management (Schuler, Dowling, & Cieri, 1993). Generally, such increased operational difficulties
Foreign expertise were highly welcomed to Japan for quality improvement, including two American quality experts, those are W. Edwards Deming and Joseph M. Juran. A new quality approach named total quality was then presented as Japan’s strategies in product quality improvement. Japanese companies paid attention on the improvement of all organisational processes instead of product inspection through the users. There comes the birth of higher-quality exports at lower prices by Japan (ASQ). Such strategy gloomed the US market.