Trends In The Beauty Industry

Throughout time, everything we do changes, including our taste in music, food, and entertainment. Along with that is also how we choose to present ourselves. Although beauty ideals and trends are changing, people have always invested time, money and energy into trying to meet society's standards. One of the most diverse times in the beauty industry was the 18th century. Over the last 300 years, our styles have undeniably changed but some things end up becoming much more of a staple rather than a small fad. Although there is no connection between the “perfect” shape and the methods to achieve it from the 18th century to now, trends in hair and makeup have overall stayed consistent. Throughout the past 3 centuries, hairstyles have evolved,

In recent years, the contour business has tripled in size from an $8.5 million industry to a $29 million industry in just 8 months. Another very popular product right now is foundation, which is a nude cream or powder used to cover unevenness in skin tone. In the last 16 months, the facial cosmetics industry has grown 13% which goes to show how equal the popularity of the product is in both time periods(npd.com). Three centuries ago, women used a form of foundation just as frequently as people nowadays do after the sudden boom of the industry. Back then, people used a white powder made out of mainly lead to lighten skin and cover up acne or redness. In essence, the cosmetics industry which was going downhill for a couple decades has made a major comeback to match the usage of makeup in the 18th century almost

In our current day society, people get plastic surgery or Coolsculpting to change the way that their body is shaped. In 2015 alone there were over 15 million cosmetic surgery procedures performed. Back when the technology needed for that did not exist yet, women wore dresses that showed off their curves and that was all. With so many more methods to change how to look now available being so expensive people also go on crazy unhealthy diets, wear corset-like body shapers or just simply choose to eat right and exercise. The reason people go to such extremes now is very greatly blamed on the media. As stated in the article Effects of the Media on Body Image “As each year goes by, the front cover models and A-list celebrities reach new levels in their thinness, even reaching a level thinner than the criteria for anorexia (healthpsych.com). It is reasons like that which are blamed for the massive change in what people are willing to do to look modelesque. In the 18th century, as previously stated, almost all body shapes were shown off in propaganda because in that era all women were considered beautiful. Generally speaking, over the last three centuries, the differences in achieving body shapes portrayed by media have drastically changed from simple and not important to an unhealthy