Dr. Ogden’s Unit 3 “Behavior Change,” (2017) discussed some of the ways in which behavior can be changed using the four main theoretical perspectives. The four main theoretical perspectives are: learning theory (with added cognitions), social cognition theory and use of planning, using motivational interviewing to move people through the stages of change and using emotion in a positive way by using visual images. In this week’s readings, I learned about models of influencing behavior change, which include financial incentives and the use of mass media. The learning theory (with added cognition) which is one of the four main theories informing behavior change implies that any behavior is learned through three main mechanisms which are; modeling …show more content…
Health promotion campaigners believed that fear was the best way to change behavior. Health promotion campaigners used the fear appeal approach. Ogden, J. (2017) in Unit 3: Behavior Change, stated “evidence indicates that these fear appeals were not very effective and that either too much or too little fear caused people to ignore this information.” When people are frightened, they block the messages since they generate a gap between how they consider themselves and how they are acting which challenges their sense of integrity. Blocking the message is accomplished by condescending the message, questioning the source or even the messenger. The solutions to the issue of message blocking are: to identify the perfect moderate amount of fear to use, to use images instead of just texts since visual imagery is more difficult to block than text alone, and to provide self affirmation or encourage gratitude to the person before providing the negative message. Self-affirmation is a process by which people are asked to reflect good things about themselves. Gratitude interventions persuade people to focus on the good areas in their life that they can feel grateful for. People feel better once they are feeling more grateful or self-affirmed and therefore, they feel less threatened by messages that tell them to change their …show more content…
Financial incentives have been suggested as a method to endorse healthy behavior change. The article described how many studies focused on smoking cessation. Cash rewards and/or vouchers to purchase a range of goods or services were offered to the subjects who participated in the studies with the outcome of successful behavior change. This article strengthened my opinion that financial incentives support behavior change. Furthermore, the article titled “Use of mass media campaigns to change health behavior,” by Wakefield et al., (2010) described how mass media campaigns change population health behaviors. The article provided visual images from a television advertisement in Australia’s National Tobacco Campaign to explain how smoking is graphically linked to arterial damage. The graphic images as well as the text used in the campaign were associated with a decline in adult smoking rates in
Nationally it is known cigarettes are an unhealthy addiction giving it a unique word choice that compares that crisis from 1970s to what the big foods industry is currently doing with its marketing. This provided a logical argument following up with credibility of discussing two meta-analysis done about how ads play in food roles. More in the article are numerous sources that makes a collage giving it an overall neatness and
The product in this marketing plan is the service provided by Canadian Cancer Society which is information dissemination and a call to action to all teenage smokers and those who are vulnerable to developing smoking as a habit. The awareness and call to action is the product or service that Canadian Cancer Society is promoting through this immersive media marketing campaign. 12.2 Price There is no financial cost associated with this service that Canadian Cancer Society is providing but the target market will have to utilize resources like time and the effort to create the ads, and to share them with friends and family. They will however have to spend money and give time to come to the ‘Hangout at Victoria’ and the ‘Be Kissable Again’ event.
Frieden’s health impact pyramid (2010) illustrates how much an intervention tactic will impact a population. According to the pyramid, counseling and education, which are both at the tip of the pyramid, have the smallest impact on the population when trying to change a health behavior. The closer the intervention is to the base of the pyramid, the greater the impact is on the population. On the other hand, the closer the intervention is to the base of the pyramid, the lack of choice an individual has to participate in the intervention increases. “Although the effectiveness of interventions tends to decrease at higher levels of the pyramid, those at the top often require the least political commitment.
Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom.
How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and
Some people do not want to be influenced so they resist persuasion to the best of their ability. There are strategies to resist persuasion; Avoidance and Contesting strategies. Avoidance strategies is basically protecting oneself from the message that can have an influence on the individual. There are three types of avoidance, they are, physical, mechanical and selective avoidance. Physical avoidance, for example, a person leaving the room to avoid the commercial message on the television.
According to the New York Times, many multimodal texts expose the average person to at least five thousand advertisements a day (Story). In today’s world, ads are everywhere, but one of the most effective forms of advertising is in the advent of television because it provides an excellent combination of pictures, words, music, and animations. Particularly, Ad Council, a non-profit organization, joins with various sponsors to produce and promote unique collaborations of public service announcements. The organization has found ways, using multimodal interfaces, to stimulate action against many problems in the world that primarily concerns Americans (e.g., texting and driving, dating violence, and child hunger). Accordingly, Ad Council has cooperated
The facts state that smoking will cause a raise in your blood pressure, wrinkles in your skin, may cause heart attacks and may cause cancer. The adverstiment includes true and logical facts that are hard to agrue with. The logos rhetroical appeal is based of using reasoning to convince a reader or viewer. The ad also does this by displaying a picture of a gun being loaded with cigarettes,
Drug abuse advertisements on television hold an immense potential to alter societal and cultural beliefs pertaining to drug use. These beliefs affect multiple groups of people, ranging from impressionable teens to, arguably, the group these beliefs most negatively affect: people who suffer from drug addictions. Advertisements, possibly the most prominent form of rhetorical argument, articulate their points via words and pictures in order to propose a specific change or idea to entice the target audience watching at home, and this power to persuade viewers greatly affects their view on drug use, coaxing them to view it as a moral issue. However, many in the medical field assert that drug addiction is, in fact, a mental illness, and that drug
One of these positive effects is that smoking a cigarette cures the appetite, resulting with losing weight. Thesis: This Lucky Strike advertisement attempts to attract numerous Americans using pathos, logos, and ethos in order to convince the consumer that smoking is healthy and helps lose weight; this reveals that corporations will not stop at any cost in order to persuade consumers to buy their product. Lucky Strike directly targets overweight men and women using their self consciousness.
We see these marketing campaigns everywhere; nonetheless, these campaigns have caused a controversial effect in our society. Connect the topic with the audience: As a society, we need to get aware of what, how, and why does these marketing campaigns are around us and know the effects of them in order to understand any aspect before they cause any harm in our lives. External factors, such as books, internet, social media, and professionals can guide us as individuals to gain knowledge about this area in order to be less vulnerable toward to any marketing situation.
In order to change behaviour, we must understand the best way to persuade people to do this. There are 5 main models of behaviour change. However, the two we are discussing today is the theory of planned behaviour and the social learning theory. The theory of planned behaviour is a development of the theory of reasoned action and proposes that the individuals’ behaviour can’t Always be controlled and due to this another aspect has been added and this is perceived behavioural control.
Operant conditioning (also, “instrumental conditioning”) is a learning process in which behaviour is sensitive to, or controlled by its consequences. With human’s , operant conditioning is a good intervention to use in the classroom, or in learning new behaviours of any kind such as quitting smoking, drinking less, dieting, or exercising more. When we present humans with a motivating factor followed by immediate feedback the behaviour is more likely to be repeated and followed. It is a good strategy for learning because when students receive motivation and feedback they are more able to retain information due to affect in their stimuli. Operant Conditioning can be useful when applied to the workplace in several ways, from addressing how employees
In modern societies hundreds of images invade our mind everyday. Each image ingrains messages about what to wear, where to eat, whom to believe in, and even how to appropriately act within social situations. Mass-produced images, such as public service announcements or PSA’s, have become the norm for promoting prosocial behavior. From issues such as animal cruelty to childhood obesity, PSAs are usually produced by non-profit organizations hoping to persuade an audience to support their cause and engage in helpful, rather than harmful, behavior. This type of advertisement often walks a thin line between beneficial and threatening, and images used in PSA’s have historically been met with controversy.
1.16 Impact of Shock on the audience The most important benefit of shock advertisements is the fact that it enhances brand recall. When people look at a shock advertisement they are immediately caught off guard and their attention is diverted to the advertisement. These advertisement also make use of different shock appeals such as fear, shame, violence, guilt and other negative affects meant to astonish audiences. This type of advertising can have a significant impact on the consumer’s mind if the message is appropriate and suits the target audience.