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Belsstaff Women Brand Expansion

159 Words1 Page

Due to its strong motorcycle heritage, Belstaff is seen as a male brand and does not attract female customers. However, they do have a large and feminine collection that should attract women. In this report, analysis has been made to find a way for Belstaff to attract more women and what could be a good brand expansion. First of all, it would be crucial for Belstaff to have a female brand ambassador to represent them. This ‘égérie’ would add more glamour and sensuality to the brand. In addition, it would be great for the brand if they change their promotion by focusing more on the women collection and by inviting potential women clients to the introduction of their collections. For the purpose of expanding their brand product Belstaff should

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