Ben Fisher Case Study

1. What were the problems facing Luis Morales as he began implementing Ben Fisher 's international expansion strategy?
The problems faced by Luis Morales as he began implementing Ben Fisher’s international expansion strategy are Morales felt the main problem was the GBD’s inability to provide a link to the domestic product divisions and assume the conflict-resolution roles he had been playing. Despite years of service, the GBD’s lacked the credibility and power to get things done. Some of the domestic managers didn’t help and they just seemed to want control over the fast growth oversea businesses. Second problem are the entrepreneurial independence of offshore entities was often complicated by long competitive histories. Morales acknowledged that the regional directors’ post-acquisition task of coordinating activities and integrating operations was extremely difficult. For examples, FineGard and SicherFeuer had been competitors for decades. Even after Morales took minority positions, they still refused to cooperate or even to coordinate activities and even after Kent took majority positions, establishing control often proved to be difficult. Third problem are worried by Morales was that even within his international division, the regional organization had difficult coordinating issues with global implication. In the Medical Plastics business for example, most of KCP’s customers were multinational hospital supply and medical device companies. So when the Brazilian subsidiary