Ben And Jerry's Case Analysis

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Introduction
Ben & Jerry’s Homemade Holdings Inc., commonly known as Ben & Jerry's, is an American company and ice-cream manufacturer. It was founded in Burlington, Vermont by childhood friends Ben Cohen and Jerry Greenfield in 1978. With an initial investment on $12,000, $4,000 of which was borrowed, the business was born and housed in a renovated gas station. Almost 40 years later, the company is now one of the most well-known brands in the ice-cream business. The company is said to be one that blends a commitment to providing quality ice-cream using all-natural ingredients, to social activism and environmental responsibility. Though best known for its ice-cream, the company also manufactures frozen yoghurts and sorbets. Ben & Jerry’s is
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The company’s product mission is based on quality and innovation and it is “To make, distribute and sell the finest quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.” (Ben and Jerry's,…show more content…
The company supports mandatory GMO (Genetically Modified Organisms) labelling and in 2012, pledged to transition their North American sourcing to only non-GMO ingredients for all their products by 2013 (Ben and Jerry's, n.d.) Another of the company’s objectives is in accordance with the company’s product mission to sell the best quality ice cream. It created the Caring Dairy program and Cow Compass in the Netherland to source its milk as it believes that “good milk is made from healthy lands and dedicated farmers which then create happy cows”. The company aims for 100% of the dairy used to produce in Netherlands to come from Cow Compass and Caring Dairy farm. (Ben and Jerry's, n.d.) Finally, Ben and Jerry’s have a long history of fighting for climate justice and exploring ways to reduce the impact of their business on the environment. As a means to combat the effects of climate change the company aims to get to 100% clean energy at all of their sites in the United States by the year 2020. (Ben and Jerry's,
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