Ben & Jerry's Homemade Case Study
Introduction
Ben & Jerry's Homemade, Inc. is widely known in Vermont as a manufacturer of super-premium ice cream, frozen yogurt and sorbet. It was in Burlington, Vermont that this famous ice-cream manufacturer established its based of operations in a renovated gas station in 1978. It was founded by two friends Ben Cohen and Jerry Greenfield with a 12,000 investment. It is now one of the leading ice cream ice cream manufacturing company. It has grown popular for its unique flavors as well as all-natural ingredients made from fresh Vermont milk and cream.
The company manufactures all frozen dessert products in Vermont. They have three factory plants which they utilize to distribute ice cream, sorbet, low fat ice cream, etc. They also distribute novelty products across the nation and in supermarkets, convenience and grocery stores
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