Ben & Jerry's Homemade Case Study

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Introduction Ben & Jerry's Homemade, Inc. is widely known in Vermont as a manufacturer of super-premium ice cream, frozen yogurt and sorbet. It was in Burlington, Vermont that this famous ice-cream manufacturer established its based of operations in a renovated gas station in 1978. It was founded by two friends Ben Cohen and Jerry Greenfield with a 12,000 investment. It is now one of the leading ice cream ice cream manufacturing company. It has grown popular for its unique flavors as well as all-natural ingredients made from fresh Vermont milk and cream. The company manufactures all frozen dessert products in Vermont. They have three factory plants which they utilize to distribute ice cream, sorbet, low fat ice cream, etc. They also distribute novelty products across the nation and in supermarkets, convenience and grocery stores…show more content…
B & J's management does nothing. Maintain the status quo. 2. The first thing that B & J's management should do is hire the best CFO that is currently available in the labor market. To do this, they have to amend their salary cap policy and make an exception for critical top management positions in the company (e.g. CEO, COO, CFO, etc.). I think that some of their problems can be traced to improper management and planning of their finances. They also need to hire a good marketing team that can address their problems on their distribution, marketing strategies and product pricing. Secondly, the management has to minimize their expenses on their corporate & social responsibility (CSR) projects. It is good to use their money to promote social change and awareness but it may have a detrimental effect on the company's resources (i.e. profits). Lastly, the management should continue with their good policies and best practices like commitment to the welfare of their employees, amended salary cap (with exceptions for critical positions), producing quality products, and their commitment to CSR projects (though at a lesser

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