Benefits Dependency Network Model Case Study

Benefits Dependency Network (BDN) Model The Benefits Dependency Network model (BDN) links business objectives with the benefits that could be realized and the required changes (Peppard et al., 2007). In the Consumerization of Technology at IFG3 case, the company needed to set investment objectives to solve all the concerns raised by different managers. There are various possible objectives, benefits to be realized, and changes required to achieve their goals.

Step 1

INVESTMENT OBJECTIVE

Why does the company have to improve? This should be measurable. BENEFITS

What are the benefits to be obtained from each objective? BUSINESS CHANGES

What is going to be done to achieve each benefit?

1. Acquire space at the largest integrated food retail store

Benefits

What are the benefits to be obtained from each objective? Business Changes

What is going to have to be done to achieve each benefit?

To access more space in food stores

Vision: To create a customer-based marketing framework

Strategies

The first strategy is to update their technological systems to keep up with consumers’ trends. To accomplish this, the company should do market research on applications popular with the target demographic. Secondly, it should establish video connections with their large social media following. Second, the company should update and align company information in every department. To achieve this, the IT department should provide uniform definitions to concepts. It should also avail such information to every department, as appropriate, to aid uniformity of information delivered to management. The third strategy is to harmonize both the online marketing and physical marketing concepts. The company should provide the sales team with the gadgets they require to compete favorably in the field. Again, the IT department should avail information such as online reviews from customers to enable them to plan their customer