documents. Social Media is a powerful tool that most companies are using to promote their brand and products. Companies advertise their products and brand in social media such as Facebook, Glass, Orkut, Twitter, etc. to attract the attention of consumers. There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers.
The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. So, social media gives more options to make business. Because, Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience. You won’t get good results
Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly. This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture.
Jiraa Pitakpohntrakul 210210008 SOC299 Social Media Social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples include Facebook, YouTube, and other sites that have content based on user participation and user-generated content. They are addictive and are use all over the world in today 's society. Social media benefit our quality life in many ways. Like for me, social media has help me make a million income from selling a product online.
These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses.
This promotion of the company means that the company is benefited on a large scale. With the growth of Facebook, the growth of clients, that keep an eye on the impact of their ads and on their business, was evident. The impact of Facebook on their business was enormous and they, the clients, stuck with it. Considering the amount of money these companies have to pay to this social media giant, it is obvious that they get benefited from these add campaigns. Facebook needs to give them the confidence that their adds are not just spread over the globe for the people to see but also to reach the main target audience, the audience that 's really interested in their products and wants to buy these products.
The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32). Going beyond the general geographic and population data, these platforms have opened doors for behavior and connection-based targeting options. The advanced targeting offered by the social media platforms increases the relevance of the ads the users (Safko, 2010, p.34). They also create a level of personalization that would be difficult to achieve when using other advertising platforms. The increased efficiency of social media advertising is possibly the reason behind the increased number of businesses that has created
P 194). The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the
Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and active participation for surveys and posts. When considering the brand recognition, social media is an efficient platform to advertise the business in a professional manner so it attracts the existing customers as well as the new customers. Social media advertisements will help to correctly position the brand image in customers mind.
Media will also continue to promote the business and not only is it an advantage of good public relations, it is also an opportunity for public relations. The media spreads word about company’s through all social Medias including the television, radio, Facebook, twitter etc. This rapid flow of information can either be positive for the business or negative, if the business pays for the media it is known as advertising and is mainly good where as if they are not paying bad things could be said about the business and a negative