Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool. The advantages of using social media includes inexpensive marketing, brand-effectiveness, easy customer acquisition, direct customer interaction, and increase of sales and leads. Inexpensive marketing through social media allows the company to save money, time, and effort. It also gives businesses more exposure. Branding can
Social media has provided mobile, web technology and a wide range of opportunities for the people who are also affordable. Social media is a tool of computer that allows the creation, sharing and exchange of information and ideas images and videos on a network. Social media helps to share information on the virtual communities. Social media plays an important role in lives of people. It is imperious part of lives of people all around the world.
This paper will focus on the most popular social media platforms: LinkedIn, Face book, Twitter and other platforms like Naukri.com, Monster.com. Keywords- Recruitment, Social Media Networking Sites. Introduction Social interaction among people in which they create, share or exchange information and ideas in virtual communities ( a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communities are online communities operating under social networking services.). Social mediaas "a group of Internet-based applications that build on the ideological and technological foundations and that allow the creation and exchange of user-generated content."
Great exposure can be developed through practicing marketing techniques.This type of method is the best and cheapest for any type of business and helps to know the target market well by interacting with them continuously and knowing there wants and needs.On the other and customers are also benefited as through social media marketing it becomes easier for customers to be aware of the surrounding and to convey their opinions to the production department. Buying process also becomes easier as now customers can purchase by one click rather than going out in search of the product or
Social Media: A Good Thing or Not? What is Social Media? Social media is a phrase that is very trendy recently. These are words that people commonly throw around a lot. Social media is sometimes used in describing what people post on websites or apps in the internet like Facebook, Twitter, Instagram, Snapchat and others.
Jiraa Pitakpohntrakul 210210008 SOC299 Social Media Social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples include Facebook, YouTube, and other sites that have content based on user participation and user-generated content. They are addictive and are use all over the world in today 's society. Social media benefit our quality life in many ways. Like for me, social media has help me make a million income from selling a product online.
Social media such as WhatsApp, Facebook, Twitter and many more are the top popular websites that almost all people around the world usually visit. It is worth to know that social media can provide us a better platform for promoting business than the other path. The social media sites can be an appropriate ways as the users can makes a better communication with their customers in online through
Advantages: Compelling and relevant content will grab the attention of potential customers and increase brand visibility. An organization can respond almost instantly to industry developments and become heard in your field. It can be much cheaper than traditional advertising and promotional activities. Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales. An organization can deliver improved customer service and respond effectively to