Coca Cola Fair Trade Definition
In this report I will be talking about fair trade and its benefits ,and how it is effect on consumer and the organization. Also I will go through the definition of the intermediaries and some examples about these intermediaries .after that I will talk about Coca –Cola company because it is a good example for FMCG companies and the supply chain of this company . And explain the stages that this company go through to have the finished products . Fair trade :Its means an approach to development and improve the terms of trade , and help the principles of fair wages , to alleviate the international poverty and make sure that companies are talk with the growers, producers and manufacturers of the products for a fair price, and create a best equity in the international trading …show more content…
This is mean that consumer becomes the powerful of force for
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