Advantages Of Fair Trade

Fairtrade is a broad concept, and increasingly growing in recent year in the world, so how does fair trade benefits for both consumers and organization, on the other hand the importance of existing the intermediaries in the process of distribution of products, and how they affect on the price of goods , and how they contribute to deliver the products to the consumers, and eventually we will illustrate the stages of supply chain of coffee, and the flow aspects which involved in the process.

Fair trade is meaningful and sustainable interrelationship between producers and consumers based on the principles which adopted by association of fair trade organization, which called fair trade federation (FTF) . Fair trade is the concept of an alternative

For example When farmers can sell on Fair trade Standards. Furthermore Fair trade is widely preferred in united kingdom, and widely use in United state, Canada, and New Zealand. Also fair trade don’t need to be certified for retailers which they are sell fair trade products. Fair trade in the United Kingdom refers to the way that people buying and selling products to gain a profit by a fair price. And fair trade is granting the authority for poor people by Oxfam. Fair trade is established essentially as alternative of conventional trade to provide livelihood methods and improvement chances to people throughout poorest countries to keeping them survival. Fair trade aims adopt two types of standards , a consistent standard for the level of values and principles and a flexibility standard for implementations level, therefore that show the barriers in defining the concept in both concrete and practical processes, which can applied universally. Fair trade principle and values let consumers to choose and buy fair trade products from a wide range of great products, and that allow consumers to contribute by positively way in

Intermediaries play a vital role in distribution process, They are an external groups that company used as means to deliver the goods to consumers, and it could be individual or business to achieve the marketing targets of the company, there are four types of intermediaries groups, agents, wholesalers, distributors, retailers. Agents are considered as representative of the original company, owns an exclusive right of distribution of the company 's products to the consumer, and gain their profits through fees and commissions. Import cars by agents company located in Middle East Countries, from Merceds Benz trade car company(orginal located in Germany) are affected by several economic factors including exchange rate, Taxation of car are variable from country to another country , so importing vehicles from Europe more expensive when sold in the Middle East Meanwhile shipping charges increase the cost of imported cars, and these factors leading to the rise in the price of imported cars which that mean agents will increase the final price of goods. Wholesalers are independent group that already own the bulk number of products, and