Green innovation is process, products, techniques, and management system which can give positive impact for the environment to achieve specific goals that developed or improved by someone or organizations (Ar, 2012; Kemp & Arundel, 1998). There are three categories of green product innovation based on Chen et al. (2006) that can allow someone or organizations focus for the eco-innovation concept: (1) green product innovation, (2) green process innovation, and (3) green managerial innovation (Ar, 2012). There are several external benefits for company from developing green product such as increased sales, improved customer feedback, closeness to customers, enhanced competitiveness, and improved corporate image (Pujari, Wright, & Peattie, 2003). Furthermore, according to Lin, Tan, And Geng (2013), company who create product innovation that …show more content…
Moreover, Chen, Lai, and Wen (2006) reveals that green product innovation can help company to develop new market opportunities and increase competitive advantage. Therefore, this paper would like to make hypothesis as follows: H1: Green product innovation has positive effect on green product development. Company who develop green product innovation can decrease or minimize production waste, enhance the overall productivity, increase corporate reputation, and increase corporate competitiveness (Chen & Chang, 2011). Based on this previous research, this paper proposed following hypothesis: H2: Green process production has moderating effect between green product development and company development. H3: Company reputation has moderating effect between green product development and company
This day and age, change has become the new norm that shapes and develops the business world and global economy. A rising topic that has shepherd the direction of innovation is climate change and environmental awareness. The sustainability of a company encompasses their ability to manage social and environmental risks, obligations and opportunities. This concept is important for managers and to understand and implement because of government regulations and potential cost efficiency. In Oregon, there are numerous companies that express the importance of being sustainable.
Innovation can lower cost in a company’s supply chain, which can result in a better product and better customer
Another example is Nike, a company that back in the 1990s did not think much about sustainability or the types of factories they were using. Criticism of their company made them think about the choices they were making and if they wanted to be a company in it for the long-term. Nike has set standards for themselves for 2020, these include zero waste from contracted footwear manufactures to landfills, to source hundred percent of products from factories that meet their idea of sustainability, to reduce their environmental footprint by ten percent and to increase their sustainable materials. http://thegreensupplychain.com/news/16-05-24-3.php?cid=10743. They have also created a sustainable manufacturing and sourcing index in 2012 that ranks their
1. Erin McNamara, an employee of the Barrera Recycling Company, had approximately six or seven verbal reprimands from her superior and General Manager, Rafael Gomez. These reprimands were in response to McNamara's work performance and lack of ability to follow safety standards that are required by the company. Her behavior included sleeping through safety meetings, reading of magazines during work hours, failure to wear safety gloves while working, and failure to wear a hard hat while working. Due to this continued behavior discussed between McNamara and Gomez, and the lack of change in such, McNamara was disciplined by a three day suspension.
I. Background and Company Analysis ________________________________________ Patagonia, founded by Yvon Chouinard in 1971, is an outdoor apparel company that has successfully integrated green elements into almost every business activity, from R&D to human resources management, to reduce harm to the environment. These elements firmly align with the corporate objectives of enhancing product and service quality, reducing environmental impacts and having constant innovation. These practices not only enable Patagonia to create values to its customers, but also help the company differentiate itself as innovative leader in the green segment of the industry. A. Orsato’s Framework - Competitive Environmental Strategies Patagonia should be considered
Such company responsibility efforts profit stakeholders, whereas additionally boosting the company’s corporate and whole image. Investing in socially accountable stocks could be a fashionable strategy these days that aims to search out firms with a balance between solid money returns and social smart. Tesla Motors fits this description, it's laborious to beat Tesla once it involves investment in socially accountable firms. The California-based automotive company manufactures and sells nearly zero-emissions cars, that cause less hurt to the surroundings than gas-powered vehicles, thereby creating it a "socially responsible" company. Tesla's chief Elon Musk, started the energy unit maker with one goal in mind to assist finish the world's dependence on oil.
Environmental analysis of Wal-Mart includes the external environment factors that may affect the performance of Wal-Mart. Typically external environment includes competitors of Wal-Mart, the advantages and disadvantages of these competitors, the way that Wal-Mart distinguishes itself from its competitors and macro-economic factors that affect the performance of Wal-Mart. Wal-Mart is one of the largest retail companies in the world with more than $ 400 billion annual sales, 4,100 branches in the United States and 3,500 stores outside the U.S. (“External And Internal Environmental Analysis Of Wal-Mart”). In the year of 2009, Wal-Mart became the highest-volume grocery store in America, obtaining a 21 percent share of the grocery marke and almost
Toms shoes are made from environment-friendly materials like natural and organic vegan substance, including the packaging that is made from 80% recycled waste. Going further on the path of social corporate responsibility, the company can broaden the range of their products and services and explore additional sustainable materials to create their products. Internal Environmental Factors: Strengths 1. Mega Brands Inc. sells a wide range of products like puzzles, building blocks, construction sets, and activity craft-based games. Due to the variation in type of the products they sell, consumers have more options to choose from.
Firms which are managing environmental affairs their relations with consumers, vendors, regulators, and other industries are increasing and improving their sustainability to the success. The environmental strategies include developing green business, divesting environmental-damaging business, Struggle to become low cost producer, through energy conservation and waste minimization, and implementing different strategy through green product features. The firms can include environmental representative in their board of directors, announce bonus for the favorable environmental results, establish environmental oriented objectives, include environmental values in mission statements, and provide environmental training program for firm managers and employees. WHY FIRMS SHOULD “BE GREEN”
Trying to ignore the social responsibilities might stain an organization’s image and reputation. Thus, performing social responsibility is not simply a choice; it is a need of any corporation. In the twenty-first century, businesses are in the bottlenecks where globalization, science and technology advancement and integrated knowledge are taking place in today’s society (Chan, n.d.). To gain a foothold in this economy, image and reputation play an important role to differentiate a company from one another. With good reputation, it helps firms to create competitive advantage in the business environment.
Organizational set up has to be favourable to support new product development. Foremost companies must allocate funds for research and development, the conventional way is the percent of sales technique. Others chose to allow employees dedicate a certain amount of work time on new product development. Companies next have to organize the process of development.
Geographic segmentation calls for dividing the market into different geographical units such as regions, cities, or neighborhood. Coca-Cola has a countrywide network of product distribution but the company segments more in urban and suburban areas as compared to rural areas. 1.2. Demographic segmentation In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. Demographic variables are the most popular base of Coca-Cola Company for distinguishing their customer groups.
Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.
Particularly, the reports focus was placed on consumer electronics and related component manufacture. The main value adding processes for these product streams were determined to be firstly, innovation through research and development through investment in SAIT and R&D centres worldwide. Secondly, customer service which is enhanced by providing multi-platform service options and consumer focused development through feedback facilities. Finally, that value added to consumers by sustainability measures, including recyclable packaging, a green supply chain and bio-product
PORTER 'S FIVE FORCES MODEL OF FRUIT JUICE INDUSTRY COMPETITION BETWEEN EXISTING COMPETITORS: - Mango pulp industry has been entered a phase of rapid development. The consumers are more education and health conscious. The product has been recognized by the public. At present, the mango pulp market, there are more competent competitors, the variety of products in various segments both leader, but lack of a strong brand. Large enterprises are faced with the plight of lower profits while SME 's in the capital, channel, product and other areas subject to significant competitive pressure, coupled with the impact of a price war.