It was seen that the general population mostly opt for online shopping because of their changing life style. This makes them shop more online where they can save their time and also maintain their status. This online shopping not only fulfils customers need but also saves money and time of their buyers andthere it’s a win -win situation for all. 6.7% 2.7% 14% 76.7% 0 10 20 30
This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods. Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri. This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
All three companies have spent a great deal of time and marketing effort to highlight their relative simplicity next to their competitors. Until recently, “it just works” was a phrase you heard very frequently in Apple presentations. The biggest initial selling point of Netflix was its simplicity — a great online entertainment service that saved you time. Amazon has invested a great deal of resources into making its sales, shipping and return processes as simple and reliable as possible. Because these companies offer a simpler, more reliable product or service than the competition, their customers are incredibly loyal.
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on