In Malcolm Gladwell’s essay “The Tipping Point,” Gladwell defines a Tipping Point as “that one dramatic moment in an epidemic [or sales trend] when everything can change all at once. It is the moment of critical mass, the threshold, the boiling point” (Gladwell). We’re in the midst of a structural shift from physical to digital retail.
As a newer, yet dynamic company, CanGo had found the ability to function in the highly dynamic and competitive online retail market and the online gaming platforms/markets. This section of the research paper will focus on describing the market analysis and research that concerns the areas of online shopping and online gaming as well as the size of their markets. Potential areas of consideration are the size of the market, the different market trends, and potentials as well as the demographics we may be focusing on.
Consumers are opting for online purchasing options that make them buy the products as per their own convenience, which includes in store pickups and home delivery. It also helps them get products that are refurbished, discounted, and have the best reviews. Therefore, the main reason for the closing of the stores is the competition between online and offline retailing. This competition has led to the rapidly declining annual income of major retailers such as Macy’s and Kohl’s. Macy’s and Kohl’s are closing their store and consolidating their strategic positions. Major retailers are also migrating to the online e-commerce platform in order to keep up with fully intergraded online retailers. Stores such as Macy's and Kohl's are finally figuring
Established in 1937, Dunham’s Sports started out as Dunham’s Bait & Tackle in Waterford, MI. It is a sports chain that has grown over time due to their attention to detail and exemplary customer service to become one of the best sports chains operating in 19 states. It has over 200 stores and its new www.dunhamsports.com provide customers with the best sporting goods, leisure apparel, sports gear and athletic equipment (Kampe, 2015). Furthermore, it is a company that has made use of social media over time. Hence, here are ways in which Dunham’s Sport uses social media and how it affects the business and its events.
During this generation, technology has taken drastic steps and has evolved quicker than anyone would’ve ever imagined. In the article, “Marketing New Inventions” by Robert Rodriguez, the author talks about how a new original invention would come out, and how to make them popular. For instance, inventors Shelly Conte and Cindy Reichman invented the hide-and-seek doll, which made a hit in the Toys R US stores and it made them a fortune. Soon enough, new toys and copycats came out and there would be disputes about who came out with the product first. Each inventor has to play smart and keep their new toy hip and in-style. In some cases, the inventor would think outside the box; like Mike Summers, the inventor who created a life saving device that inflates when hurled in water. Instead of worrying about other competitors, Summers decided to make a deal with other larger companies. All of these inventions are good in their own respectable way, but what is the greatest invention of all time? I believe the internet is the greatest thing ever invented for its communication, education, and the marketing in today’s society.
The survey indicates convenience was not a big concern as the buyers prefer to buy their products. Next, the buyers stated that they did not agree or disagree on what they want to buy when shopping. Third, the buyers are not patient when they are ready to order their products. They want their products as fast as they order it. Fourth, the survey noted that the buyers like to look at several options. Fifth, most buyers would like to test the product before purchasing. Lastly, the buyers want diversity in their shopping experience. Although, the traditional store has its place in our society, the online store provides another experience that the younger generation frequents.
The Simple Trade Era stretched from the beginning of history and lasted to the mid 1800’s. Everything that was available was made or harvested by hand. Exploration and trade in resources was the focus of the economic activity (White, 2010). Any excess of resources from a household production could be brought to town or trade in exchange for products you don’t have. This type of economy is referred to as pure subsistence economy.
Online shopping is very important, but in the past people don’t know how to used online shopping. They used traditional shopping or go to malls and shopping. Nowadays when the life is development and people know smart way which is online shopping it is easy and better than traditional shopping. Online shopping is very good because it is economic and least cost. With online shopping you can buy different things from different countries .Online shopping offers rare things that is not in our country. Online shopping is not only for women. The men can shop in the internet. You can shop in your telephone or computer. Form some consumers shopping and purchasing online have become part of their live.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002). E-tailing represents a form of in- home shopping and the major non-store channel (Levy and Weitz, 2007). Wang and Head (2007) highlight that the internet is increasingly being viewed as a tool and place to enhance customer relationship. According to Weitz (2010), e-tailers are using technology to convert “touch-and-feel” attributes into “look-and-see” attributes.
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
It’s not difficult to see why online learning has become so popular when you consider the many reasons why people choose to take an online course instead of more traditional methods of study. Some of the advantages are listed below.
It is that time of the year again where everybody is excited and humbly waiting for new year’s. New year bring so much happiness and new opportunities for every individual. It is an also a time to share your happiness with everybody and party and have a get together. And there is no better way of letting your friends and family know about their importance in your life and to express the happiness on the special occasion, you want to give gifts and presents to them. And there is no better way than shopping online for their favourite products and gifting them. You can also buy gifts from stores and malls but there are so many benefits that you will get the urge to purchase it from online shopping sites.
According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.
The advancement of technology has elevated the performance level in which businesses sell products and how consumers purchase these products. With improvements in machinery for mass producing products, there are now opportunities to sell products across the globe. The traditional method of shopping has been a part of many societies for ages. Persons would exchange items so that each could receive what they require. Purchasing items online has recently become a new trend and has influenced the majority of consumers. However, there is still a demand for the use of the traditional shopping method. Traditional and Online shopping provide good products, enable you to compare products, possess reasonable payment opportunities, accommodate the personal
The Services are used by the people to get information, do online works, discussions, e-mailing, video chatting, voice calling, social activities, news channels, online booking and many other hundred and thousand terms that we use with the help of internet. In every country there are many companies that provide the services of net in different rates. There get benefits from full functions you need to have a laptop, mobile or PC.