It provides an understanding of the problem, help to develop ideas for supporting quantitative research (Snapsurveys, 2016). I believe that qualitative research brings opinions or hypotheses and goes deeper into the issues or problems. There are many techniques used to collect the data like focus groups, conducting interviews and observations. I think the sample size here is small and the sampling is selected to fulfill the subject of study. For example, my friend is studying the role of heritage in attracting foreigners to Oman.
Qualitative research Qualitative research is basically exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides awareness into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to display trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods alter using unstructured or semi-structured techniques.
The open- ended questions help to encourage respondents to expand on their responses which may open up new topic areas not initially considered and help to simulate participants’ experiences. They also help to produce detailed pictures that may assist the researcher to explain why people act in certain ways and their feelings about these actions. Unlike the quantitative research, the qualitative method involves the studying of phenomena in their natural settings, rather than in a laboratory setting and thus produce results that are more true to life. Again, unlike the quantitative research, which focuses on isolating, reducing and controlling the variables involved, qualitative research obtains a holistic picture of the subject under consideration. This helps to provide rich information and highlights individual differences between the participants.
4. Methodology: 4.1. Qualitative Research methodology: We will be using the Qualitative research methodology for collecting and analysing the data for this project report. Qualitative research can be defined as a broad base methodological approach, one that can encompass many research methods. Qualitative methods help examine not just “what”,” where”,” when”, or even "who" but also the “why” and “how” of decision making.
According to Creswell, research design is planning and the procedures, which are more important than the decision to the detailed methods of data collection and analysis. (Creswell, 2009) There are three methods to gathering and reporting information which are qualitative research, quantitative research and mixed method (qualitative and quantitative), these three methods can collect the data into different ways and find different information about the research topic. Qualitative research method Qualitative research is a primarily exploratory, which is used to exploring and understanding the meaning of individuals of groups and the underlying. This method is mainly focused on the individuals and will find the problem deeply. For the data collection,
An example of this would be the study of an area that would benefit from qualitative research would be the style of a student’s learning ability along with his or her approaches to how they study. How they relate to the human services field is for one quantitative methodology refers to number / statistics area which in turn refers to the opinion polls, surveys, etc. of a number of people. Qualitative research methodology refers to a human service worker trying to understand a person who is needing help and by this the human service worker then understands the experiences of this person as well as their ideas, values and beliefs. It is like the scientific method only a bit more personal because the human service worker really gets to know the person / people he or she is helping in any case they deal with.
The research was analysed both qualitatively quantitatively. Qualitative research is used to understand, explain, explore, discover and clarify situations, feelings, perceptions, attitudes, values, beliefs and experiences of a group of people. The study designs are therefore often based on deductive rather than inductive approach and are flexible and emergent in nature. They are non-linear and non-sequential in their operationalization. The study design mainly entails the selection of people from whom the information, through an open frame of enquiry is explored and gathered.
Unlike qualitative research, quantitative research data collection is well structured and it uses data to uncover facts and patterns in a particular research. Most quantitative research is conducted by an online survey, face-to-face interviews, phone interviews, polls, and systematic observations. When researchers use quantitative research, they usually don’t have all the information they’re looking for. They have to collect all the data necessary to get their final results. The purpose of
“Quantitative research is conducted in a context of previous knowledge” (Polit & Beck, 2017, p. 54)., which could limit a researcher based off their amount of previous knowledge on the subject being studied. And the researcher collect data from a sample size of a population. The sample’s adequacy is assessed by its size and representativeness. (Polit & Beck, 2017).
Qualitative research is useful for exploring new topics or understanding complex issues; for explaining people’s beliefs and behaviour and for identifying the social or cultural norms of a culture or society. Therefore, qualitative research is most suitable for addressing “why” questions that describe processes or behaviour. Qualitative methods are also particularly suitable for examining sensitive topics, as the process of rapport building provides a comfortable atmosphere for participant