Beneful's Chopped Blends Business Analysis

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The steady stream of new premium pet foods in the aisles of supermarkets and pet stores targets health-conscious pet owners, encouraging them to feed their dogs the same healthy, natural foods that they enjoy. It 's working; consumers who are willing to pay extra for organic food for their family are also willing to pay more for healthier dog food, according to an article published by the Daily Herald. Gourmet dog food sales continue to increase, proving that people want their cherished dog to have food that looks and smells as delicious as the family 's dinner. Beneful 's Chopped Blends, with ingredients like fresh salmon, carrots and wild rice, are as healthy as any of the fancy new wet dog foods mentioned in the article. However, unlike
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