Unhate Film Analysis
The true meaning behind Benetton’s Unhate campaign
Back in 2011, Italian clothing retailer, Benetton, released an advertisement for their new campaign “Unhate”. As with all their previous advertisements, this one employs shock advertising by creating images of world leaders kissing thus acting as a means of grabbing the audiences’ attention. Benetton is one such company that uses shock tactics to directly address social issues without marketing their products. This non-traditional form of advertising works wonders since it allows their brand name to be associated with a good cause; so in some sense this could be viewed as a pure marketing tactic. In some countries, such as Belgium, rather than giving a firm handshake men and women often greet each other with a kiss. In this context, a kiss speaks louder than a handshake because it shows that people accept one another through a lightly intimate act. For those of you who haven’t seen the “Unhate” film, I strongly urge you to watch it since in today’s blog post I’d be analyzing the film and clearing some common misconceptions about Alessandro Benetton’s campaign.
(insert image of YouTube video)
Assuming you’ve seen the ad I want you to ask yourself this – what is the true meaning of the film? The
…show more content…
In the Unhate film, amongst all the love and war depicted, the director has inserted the shot of a child smiling. Interestingly, there is blood running down the child’s nose. This scene is emotionally appealing for the simple reason that it tells us that if not for the good of mankind, we must eradicate the ideology of hate so we can bring up our children in a safer world – in a world where enmity diffuses into love and acceptance of one another. After creatively addressing world issues by transitioning from kisses to riots, and hugs to pushes, the film creator cleverly places a shot of a couple running down a forest and jumping into
A Rhetorical Analysis Of Beach Lessons By Zan Smith
914 Words | 4 PagesRecently, the alarming rates of obesity in our contemporary society has been due to the lack of active behaviours starting from a young age in which the younger generation spends a large amount of their childhood watching television. Both concerned and disappointed, Zan Smith’s pragmatic article titled “Beach Lessons”, published on the Child Monthly magazine, exposes the concerns of the increasing amount of time children spends viewing television and playing video games and should, therefore, be minimized. Accompanying her informative piece are two photographs that are contrasted and accentuates the importance of a child’s youth. Furthermore, Smith targets parents of young children in an attempt to encourage parents to take their kids outside
Ushpizin Film Analysis
564 Words | 3 PagesUshpizin is a movie about a married couple, Mali and Moshe, who are struggling financially. Moshe is a rabbi, but after missing several meetings, he was not given the stipend he was expecting, and it seemed as though all hope was lost. The Jewish holiday Sukkot was quickly approaching, and the couple had no money to pay their rent, much less buy anything to prepare for Sukkot. Moshe and Mali prayed for God 's help, and miraculously, their luck turned around. A man anonymously gives them $1000, and a friend gives Moshe a sukkah, a temporary dwelling used during Sukkot to commemorate the 40 years the Jews spent wandering the desert in the Bible.
Tim's Veermeer Film Analysis
975 Words | 4 PagesTim’s Vermeer Tim’s Vermeer is a documentary film. It is about the struggle of a man to recreate a painting of Vermeer by seeing a rebuilding of the studio of Vermeer through a mirror arrangement. Tim Jenison got the encouragement from David Hockney’s theory that painters used visual strategies to accomplish their fascinating quality and established a double-mirror version of the camera lucida. He spent approximately 130 days to create a perfect and flawless imitation of Vermeer’s music lesson. He finally reached to the conclusion that the double mirror technique is a practical clarification for the distinctively lifelike painting style of Vermeer (Howard).
The Sapphires Film Analysis
790 Words | 4 PagesWelcome to cinematic studies, accredited by the national top radio station, 666. I’m your host, Gurki Gill and todays show will be featuring an Australian director, Wayne Blair. Today we’ll be taking about an Australian iconic indigenous film, The Sapphires and its historical context. |What made the film feel like it was real?
Kiss And Tell Alain De Botton
1061 Words | 5 PagesIn an excerpt from the British novel, Kiss and Tell, Alain de Botton describes a young male narrator and his girlfriend, Isabel, in a theater where they coincidentally encounter Isabel’s parents. Through Isabel’s elaborate and detailed descriptions of her parents’ behavior and actions, De Botton reveals her comical embarrassment of the presence of her parents. In addition, by implementing dialogue containing unconstrained oversharing and by employing incongruous juxtapositions between the sophisticated setting and Isabel’s parents’ ridiculous actions, De Botton also establishes comedic overtones in the depiction of the universal situation of a child being teasingly humiliated by her parents. Isabel’s response to her parents’ presence and
A Raisin In The Sun Film Analysis
1601 Words | 7 Pages“A Raisin in the Sun,” written by Lorraine Hansberry in 1959, was the first play ever produced on Broadway by an African-American woman and was considered ground-breaking for it’s time. Titled after Langston Hughes’ poem “Harlem,” sometimes known as “A Dream Deferred,” the play and the subsequent film adaptations are honest examinations of race, family, poverty, discrimination, oppression and even abortion in urban Chicago after WWII. The original play was met with critical praise, including a review by Brooks Atkinson of the New York Times where he wrote, “For A Raisin in the Sun is a play about human beings who want, on the one hand, to preserve their family pride and, on the other hand, to break out of the poverty that seems to be their fate. Not having any axe to grind, Miss Hansberry has a wide range of topics to write about-some of them hilarious, some of them painful in the extreme.” The original screen adaptation released in 1961 was highly acclaimed in its own right, and was chosen in 2005 for preservation in the United States of America National Film Registry by the Library of Congress for its cultural and historical significance.
Machuca Film Analysis
768 Words | 4 PagesThough they are friends, the lives of Pedro Machuca and Gonzalo Infante differ drastically in many aspects including family life, the luxuries they can afford, and the political affiliations chosen by their families. All of which relate to the common everyday life of Chilean citizens during the Allende Presidency, and the Pinochet Dictatorship implemented after the coup d'etat. During this time, the civil unrest never ceased, and life for chileans was generally either good or bad based on social status, income, and party affiliation. Both Machuca and Infante are classic examples of the division inequality of life amongst Chileans, with Machuca being a poor boy who lived in a shanty town, having very little education, and owning very few possessions. Where as Infante is wealthy, has a high end private education, and can afford to buy various luxury items such as brand name shoes and food for his family.
Alfred Hitchcock Rear Window Analysis
1431 Words | 6 PagesWith Rear Window (1954), Alfred Hitchcock proved himself to be one of the best directors of suspense thrillers filled with mystery and humour. He himself called the film his most cinematic one because it was told only in visual terms (Morrow), but it was also a challenging “editing experiment” as the entire film was shot from one place, Jeff’s apartment that overlooked his backyard. The Film follows L.B. Jeffries “Jeff” (James Stewart), a photographer confined to a wheelchair in his apartment after breaking his leg at work. He spends his days watching his neighbours and eventually suspects that one of them killed his wife. His caretaker, his girlfriend Lisa and his detective friend, at first unconvinced of his suspicion, eventually join him in his voyeurism and help him to solve the crime.
Lalee's Kin Film Analysis
1048 Words | 5 PagesIn the film Lalee’s Kin, the school superintendent Reggie Barnes, described Tallahatchie county schools as being the worse of worse because they were a level 1 school according to the ITBS. As he pointed out, the system was built to fail these children. He partly blamed the state for not taking responsibility to provide him with the funds needed to hire more qualified teachers and purchase school supplies need to teach their students. He advocated for adequate and identical educational opportunities for students within his school district as the rest of Delta school district had. The state threatened to take over the schools if there was no improvement.
Kiss And Tell Analysis
1442 Words | 6 PagesIn Kiss and Tell, Alain de Botton humorously describes a situation between tactless and socially oblivious parents and their uncomfortable adult daughter, Isabel, who is on a date with her new boyfriend. Using immaturity and a lack of etiquette in the actions of the characters, multiple examples of irony, and the anticipation of Isabel’s father’s actions which all ultimately lead to a comedic effect, de Botton produces a universal experience that brings humor to the audience while commenting on family dynamics. To depict the immaturity and lack of etiquette in the actions of the characters, de Botton uses juxtaposition in the setting, onomatopoeia, and other literary devices. De Botton intentionally sets his story in a theater with an “elegantly
Film Analysis: The Elimination By Rithy Panh
1594 Words | 7 PagesThe Elimination: A Survivor of the Khmer Rouge Confronts His Past and the Commandant of the Killing Fields. Rithy Panh is an internationally and critically acclaimed Cambodian documentary film director and screenwriter. Rithy Panh was a young boy when Khmer Rouge revolutionaries arrived in Phnom Penh on April 17, 1975. Starting that day, he and his family were designated “new people”—the revolution’s code for those who needed “re-education”—and forcibly evacuated out of the city. That day began a terrifying experience that gradually took away most of his family, forcing Rithy to survive a series of brutal, and often arbitrarily cruel, ordeals.
Film Analysis: The Way
715 Words | 3 PagesAt some point of your life you meet very special people that carry very similar interests. This creates bonds that can be a very powerful and important part of your life. Some may say that bonds are created between a series of negative events that leads up to friendship. However, this is not true because in The Way, the main characters come together to walk the same path. Each character motivates each other to achieve the overall reason of why they wanted to walk The Camino De Santiago.
Film Analysis: Extreme Measures
783 Words | 4 PagesIn the film Extreme Measures someone can find ideas of Secular Ethics throughout the film involving Utilitarianism and its basic tenets along with Kantian analysis. The basic tenets of Utilitarianism include the principle of utility, Hedonism, and the viewpoint of a disinterested and benevolent spectator. While the tenets of Kantian Ethics, which include good will, the formula of universal law, the formula of the end itself, and the categorical imperative. These basic ideas setup arguments for and against the Utilitarian ideas set up by doctor Myrick. In the film doctor Myrick makes the claim that it is worth the deaths of unwilling subjects in order to help/save the lives of millions.
Wadjda Film Analysis
776 Words | 4 PagesThe tensions that emerge between the focus of a group and ordinary people both have claims of having more impact than the other. Even though the globe has evolved it 's about the divide between the ones who grow with advances and the ones who are left behind. Social theorist look into the everyday realities of the world through perspectives on society. Each person’s gender, society class, and nationality are encountered with a particular context or junction where several social categories intercept, called intersexuality. One cannot gain knowledge just but looking at a single thing, like only social class.
Essay On Portugal Culture
1100 Words | 5 PagesAs we remember, in Portugal, very often business is based on closer relationship and it is normal to see energetic handshake or a pat on the shoulder at the business meeting or negotiations. At this case, it is considered perfectly acceptable to give kisses a business
More about Unhate Film Analysis
A Rhetorical Analysis Of Beach Lessons By Zan Smith
914 Words | 4 PagesUshpizin Film Analysis
564 Words | 3 PagesTim's Veermeer Film Analysis
975 Words | 4 PagesThe Sapphires Film Analysis
790 Words | 4 PagesKiss And Tell Alain De Botton
1061 Words | 5 PagesA Raisin In The Sun Film Analysis
1601 Words | 7 PagesMachuca Film Analysis
768 Words | 4 PagesAlfred Hitchcock Rear Window Analysis
1431 Words | 6 PagesLalee's Kin Film Analysis
1048 Words | 5 PagesKiss And Tell Analysis
1442 Words | 6 PagesFilm Analysis: The Elimination By Rithy Panh
1594 Words | 7 PagesFilm Analysis: The Way
715 Words | 3 PagesFilm Analysis: Extreme Measures
783 Words | 4 PagesWadjda Film Analysis
776 Words | 4 PagesEssay On Portugal Culture
1100 Words | 5 Pages