Case Study: Benq Siemens

collaborative advantage is like a capability to build a good or effective relationship with another companies, to gain some profit, and to achieve their objectives. (Lank, 2006). However, the ability to build up a good relationship of collaboration and maintaining it, will help provide competitive advantage. (Kanter, 1994). Nowadays, most organizations currently face some problems in managing their resources, and some of them are facing the problem of lack resources. These resources may be in the form of expertise, knowledge, technology, human resources, and connection. However, this lack of resources the company is unable to achieve its objectives by their own resources, so some companies will seek to share these resources with another organization

With the acquisition of Siemens Mobile Phones, it is rapidly approaching its goal of becoming one of the world 's leading players in the mobile phone industry. The strategy will be strongly supported, so that it can rely on a global organization with excellent staff, good customer base in business and strong brand. With BenQ, Siemens has institute the intellectual silent partner to carry on and obtain mobile phones business in the long run for the benefit of its employees, suppliers and customers. In the merger and acquisition process, retaining an employee can be a major challenge and is often thought to be a threat, but in most mergers and acquisitions it involves retention issues, resulting in negative attitudes that employees may feel, And may also include uncertainty about the future. In addition, BenQ and Siemens agreed to partner closely. Siemens will acquire BenQ 's new 50 million euro shares and build BenQ as the best mobile communications partner. Siemens will continue to offer its customers in the telecommunication industry. In addition, the two companies have been closely involved in the research and