It also relies on their brand names for attracting customers and maintaining customer loyalty. Mercedes is known by the market for producing safe cars which have the latest technology. Mercedes is also famous for manufacturing environmentally friendly cars. The motivation, product differentiation and the comparative advantage theories have explained the strategies and reasons for success for Mercedes. It is important for the automakers to embrace new market trends in order to ensure that it enjoy profitability in the long run.
They also produces Mini cars, and Rolls-Royce Motor Cars that three of the highest luxury brands in the car industry. So their brand is extremely famous and popular with high quality of performance, building excellence and development. Organizational culture is the values, beliefs and behaves of a company. The disposition of the employees towards goal reflects the quality of the company’s culture. In BMW two different dimensions of organizational cultures are practiced which are Innovation and Risk Taking and Team Orientation.
The most classiest and stylish cars all around the globe that is known for its design and quality is BMW. Market Sector and Core Competence Company’s global marketing strategy has highlighted the activities which are able to develop an emotional association spotlights that customers’ actually enjoy driving superior and premium automobiles (www.bmw.co.uk, 2015). Majorly, BMW’s success is associated with the development of constant based marketing polices, the ‘market niche’ strategy adopted by the company. The brand is able to build on four core values including: •
It is not a surprise that BMW is part of the segment now. The upper class wants this product. Every each model of their cars in the series from 1, 3, 5, 7, X and as well as M have their very own characteristics as they drive different individually. Car enthusiasts regularly review these cars about how incredible BMW feels to drive on the web and on the Television. BMW car productions are made of exclusive high quality materials in and out for all models for their customers.
BMW followed the company slightly. In close connection with these results, Audi purposed to be the best car brand in the world. The consortium's present marketing approach is built on the company's vision, mission, and goals. In its vision, the company markets itself on the aspect of sustainability, the continuous improvement of their products and innovation to give customers a significant experience (Eisend & Tarrahi, 2016). This strategy was the contributing factor of the company's mission statement which says; "we delight customers worldwide".
There are other auto manufacturers that sell electric vehicles, but Tesla is the leader in this industry for luxury, long range electric vehicles. Tesla is known for their high rate of innovation and they were also the first company to create a fully electric sports car. Their high rate of innovation is a strength that helps them create competitive and profitable products to their consumers. Tesla has a strong brand image that symbolizes their innovation and renewable energy solutions. With their strong brand image, Tesla can attract and retain customers.
Mercedes-Benz offers a variety of product that can fulfill the preference of majority customer base. They design and differentiate their car models into several types of requirement and performance level such as compact luxury vehicle, mid-size luxury vehicle, high-performance vehicle level and so on. Moreover, customers can customize the interior accessories which can fulfill the customer’s satisfaction. In order to increase performance and luxury of their products, Mercedes-Benz had started a development division focus on upgrading the company product’s quality and performance name AMG in year 1999. AMG engines are all hand-built and it shows guarantee of confidence for customers seeking for outstanding performance car.
NEED FOR THE STUDY BMW the German based company is one of the most respected automakers in the world, renowned for manufacturing premium luxury vehicles and motorcycles that offer superior level of driving pleasure. The company has seen significant growth in its sales by providing best in class quality products to its customers and by retaining the customers. BMW is also considered as one of the top three automotive industry in the world along with competitors that include Mercedes and Audi. The company has worldwide subsidiaries and manufacturing plants in Germany, Austria, the UK, USA, Mexico and many other countries. BMW Group comprises of many segments within its vast portfolio.
Customer delight Maruti is a Pioneer in creating best in class cars in various product categories in India. It provides convenient location for servicing of its cars through its wide sales and services network. It has 1049 sales center and a nationwide service network spanning over 1449 cities and towns. Maruti also runs its own driving School which aims to help customers learn safe driving techniques. Maruti aims to provide the end to end maintenance and coordination to its customers.
The three companies from the transportation companies that have been analyzed briefly are Range over, Porche and Mercedes-Benz. • Range over: Mission: The Dilawri Group of Companies is committed to offering world class products and customer service that builds a lifetime customer- client relationship. Vision: The Dilawri Group of Companies strives to deliver complete customer satisfaction in all areas of business through their passion, continuous innovation and the development and operation of state-of-the-art automotive dealerships. • Porsche: Mission: Porsche