Bentley Motors Case Study Introduction

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INDUSTRIAL OR INDUSTRY OVERVIEW It is basically defined as the area of opeartion in which the company excels. For instance a fast food retaurant would manage its operations according to the trends and changes that take place in the industry to which the restaurant is related i.e. the food industry. Similarly, Bentley motors is involved in three different types of industres as mentioned above: 1. Engineering – The engineering philosophy pursued at Bentley involves both luxury and performance. Engineers at Bentley make sure that each and every component of the vehicle is designed with utmost excellence and provides…show more content…
It designs, develops and manufactures luxury automobiles mostly which are hand – built. It was founded by Walter Owen Bentley on 18th January 1919 in Cricklewood, North London. One of the main objectives of Bentley Motors is to provide its high – gentry’ customers with nothing but the best! They aim at scrutinizing each and every component assembled and manufactured at their UK production houses to provide the best experiences and luxury driven vehicles to their purchasers. At Bentley “They have shaped a philosophy of not simply reaching a destination, but of doing so with purpose and power. In a Bentley, you arrive in every sense of the word. For the driver, it means entering a world of luxurious high-performance. For the brand, it represents the skills, passion and pride of our people. An individual hallmark of absolute quality.” (Bentley Motors, 2015)1 Currently Bentley Motors has about 3,600 employees hired from all over the world at its different production units. At Bentley along with manufacturing superior vehicles, employee development and motivation is also a top priority. The company aims at promoting young talent and also strives to develop its employment…show more content…
Mercedes also specializes in high benchmarking values. 2. BMW – Some of the causes behind BMW being a major competitor is the high product quality and strong global value that the brand delivers to its customers. Also, the company has a strong research and development base which again gives it a competitive edge in the automobile industry. 3. Jaguar Cars – This brand enjoys a great deal of advantage in the Middle Eastern countries and also in the Indian and Chinese economies. Its commitment to the environment makes it a center of attention and attracts a wide range of customers. Lastly, it has emerged as a stylish and urban – oriented vehicle which again gives it a competitive advantage. STAGES OF THE PRODUCT SUPPLY CHAIN OR NETWORK

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