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Berjaya Case Study

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1.0 ORGANIZATION BACKGROUND

1.1 INTRODUCTION
Berjaya Corporation Berhad is an investment holding company and is involved in the supply management services. The main activities of the Company and its subsidiaries include financial services , marketing of consumer products and services, restaurants , property development and investment in real estate; development and operation of vacation time share, hotels and resorts, water theme park , chartered airlines and casino operations, toto betting operations, online lottery equipment , manufacture and distribution of computerized lottery and voting systems, publishing, printing and distribution of newspapers , manufacturing, and investment holding and others. During the fiscal year ended 30 April, …show more content…

Cosway now distributing consumer products such as health and nutritional supplements, personal care products, water filtration systems, cosmetics and fragrances, skin care, body shaping underwear, home and car care and food and beverages under own brandname internally . Cosway sourcing almost all products from independent producers, leading researchers and suppliers of materials .

II. Country Farms Sdn Bhd
Country Farm Organics is the only companies offering a wide range of organic products and services in Malaysia . Country Farm Organics introduce affordable quality organic food to the general public in Malaysia and the surrounding regions through its wholesale, retail outlets, restaurants cum cafes and its many licensees.

III. Berjaya Book Sdn . Bhd
Borders bookstore chain in Malaysia is operates by Berjaya Books Sdn Bhd. Border first store opened for business in 2005 at Berjaya Times Square, Kuala Lumpur. Today, there are seven Borders store, located at The Curve, Mutiara Damansara; The Gardens, Mid Valley City; Tropicana City Mall, Petaling Jaya; Bangsar Village II, Bangsar, One Mont Kiara, Kuala Lumpur and Queensbay Mall, Penang that offers a wide choice of books, magazines, educational toys and …show more content…

Since the launch of its first store in April 2009 at Berjaya Times Square, company has added five more stores are located in Mid Valley Megamall and Sunway Pyramid, Plaza Shah Alam, Subang Parade and Hartamas Shopping Centre. BKK continue to develop more outlets in the Klang Valley and plans to open 20 stores across the country within the next 5

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