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Beryl Chocolate Case Study

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In 1995, Beryl 's Chocolate and Confectionery Sdn. Bhd. was established with a goals. Their first factory is located in the small town of Serdang Village at the southern zone of Kuala Lumpur and their focus is on producing the best chocolate for both local and global markets. They were began with the sold mainly of manufacturing of consumer-supplied chocolates to duty-free shops and supermarkets nationwide. In 1998, they moved to new factory in Seri Kembangan Industrial Estate where they upgraded and improved their production line such as provide various types of chocolate products in order to offer high quality chocolates to customers as their promise.

In 2008 and 2013, as an increasing demands from customers, they had opened two more factories in order to compete and to continue developing new treatments that customers wanted. New factories is helpful in expanding their production such as produce more as the chocolate supplied by the consumer. They also produces chocolate for the other confectionery products, food service industry and produces cookies. Now, Beryls is a very popular consumer brand throughout …show more content…

Beryls is a premium home-grown chocolate brand grown from cocoa beans imported from Ghana. Beryls got Halal certified by the Islamic Development Department of Malaysia, Beryl chocolate holds the Malaysian Halal logo and its retail presence can be seen at KLIA, KLCC and other leading shopping centers. Beryls Chocolate is one of the most popular gift items for Muslim tourists coming to Malaysia. The company also receives a tour group at the Chocolate Wonderland factory in Beryl for those who want to know more about the production of chocolate and chocolate souvenir shops at great prices. Beryl carries three types of chocolate, white chocolate, milk chocolate and dark chocolate. An interesting attractions that catch the hearts of chocolate lovers are designed in a variety of packing from gift packs, chocolate bar, and tissue packs to special design festival

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