Hospital Service Quality

. Aarthi Jeya (2012) conducted the research towards the satisfaction level of services in Madurai Hospitals and he found the patients always prefer care as the best service in the hospital, because care cures most of the disease of the patients and he also conclude hospital is the place where to make all the people will long for their life and most of the people perceive doctor as god and hospital as temple. So they should run their business only as a service motive not for money motto and should be charge only the nominal amount from the patient for the treatment. Annamalai Solayappan (2011) measured the quality of services in hospitals and he highlighted that the doctors should show sincere interest in solving the patients problem

In short, superior service quality has a positive effect on business profitability. Because both market direction and service quality moderate offerings and have a positive impact on business profitability, one immediate effect of the offering modifications is a firm’s improved ability to satisfy customers’ needs successfully by realizing what they want. Better served customers are likely to make repeat purchases and spread out positive word-of-mouth information to potential new

In this study revealed three aspects which patient evaluate in a service providers. They are experiencing kindliness and friendliness interaction with staff and doctors, perceiving that they paid attention to as on individual, perceiving that he or she was not dominated and talked down to the medical meet, by medical staff and the physician is most desired factor by the patient in a medical encounter. Boshoff, c and Gray ( 2004) have conducted their research towards for discovering the relations between service quality, customer satisfaction and Buying intentions in the Hospital services and the results reveal that the service quality dimensions of empathy shown by nurse and assurance dimensions impact positively on both loyalty and its increasing satisfaction .

B.L , Roopa (2012) found that the service quality is always high in Multispeciality hospitals when compared to single specialty hospitals. and he stated that the patient always give more preference to the Reliability dimension when compared to the other dimensions. Also the study revealed that the cost of the treatment , doctors fees, price of the medicines, cost of the food which provided in canteens these are variables is very responsible to determine the customer