Better World Books Mission Statement
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Better World Books Case Study
1. Mission, values and vision evaluation
The fundamental reason for BWB existence, its mission, is ‘being a global bookstore that harnesses the power of capitalism to bring literacy and opportunity to people around the world’. BWB core values include six guiding principles: (1) high-value experience for customers, (2) valuing talent and respecting each individual, (3) doing what is right (4) fostering innovation, (5) spreading literacy (6) positively impacting the world.
BWB does not state its vision explicitly. Their closest approach to vision is being ‘a self-sustaining, triple-bottom-line company that creates social, economic, and environmental value for all our stakeholders’. However, this statement is largely a reflection of what BWB already is and lacks aspiration for the future.
Essentially, BWB core ideology revolves around the way humans interact and relate to
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This will be achieved through strong stakeholder relationships, superior customer service, operational excellence and dedication to social causes coupled with concerted marketing effort to increase brand awareness and loyalty.
4. Strategy statement explained
The revenue and awareness goal is connected to company mission, while specific figures allow tracking the achievement over time. The scope implies that BWB is US-based, operates in the book market and targets a wide range of customers. Its competitive advantage is based on lean operation management, strong relationship with all stakeholders and public goodwill. The underlying logic is that concerted marketing effort to increase brand awareness and loyalty, emphasizing the value of “triple bottom line” activities for the society, will help achieve the stated goal.
5. BWB strategy effectiveness
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