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Case Study: Beveat

986 Words4 Pages

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B334 Mid-Semester Assessment (MSA)
BevEat is an application which saves time and improve lives. It saves time as business leverage on the widespread availability of consumer mobile smartphones to allow customers to place orders while waiting the ‘Q’. The social impact of this service is that, it open doors to persons with disabilities (PWDs) in the F&B sector as well as donate to charities and its social causes. This proposed service would transform the F&B sector for customers to self-order and a cashierless e-Wallet payment. By doing so, we also enable sustainable IT solutions such as paperless smartphone F&B eMenu for end-users to self-order and it eliminates need for costly tablet infrastructure at every table, which then significantly …show more content…

what challenges did you face in working with the industry partner and how did you help to overcome it?)
During our feasibility study process, my team and I did a market analysis and found out that there is very low awareness of BevEat and normally people whom have heard about it are usually the ones whom attended the talk. Majority whom downloaded the app uses it very rarely and there isn’t much repeated usage except those whom feel that is it convenient to skip the long queues. Therefore, BevEat have a huge market potential to venture into and from the survey, 95.1% are willing to try out due to no queuing time and cashless payment.
Through our study, we also found out about our competitor KouFu as they also have a cashless app like our programme which is called “Beat The Q” and it is totally cashless as they can top up and purchase through the app and everything is done in the app …show more content…

Therefore, BevEat can highlight that that are working with PWDs and helping them as well as in such way, people are more prone to use their app. Also, thus far BevEat is the only app among all the cashless that supports social cause. Since BevEat has low awareness they can work on the market’s willingness to try out new apps and promote BevEat as an app that contributes to the society and play on the public’s

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