Promotion Strategy: Bibigo's Promotion Strategies

Promotion Strategy:

There is several promotion strategy used by Bibigo. Some of those includes celebrity endorsement by using “PSY” having their own slogan of “Psygo Bibigo”, various sponsored events such as UCLA dance marathoner reward programs and mobile coupnes and gift certificates (Bibigo 2015). Bibigo is also promoting its business through the social Medias including the face book, twitter, instagram and Korean social Medias. (Novia Christy: 2013) Bibigo also emphasize in color “Green” for message of freshness and nature of ingredients.

The major strategy of any restaurant to attract its customers is by making customers to come to the restaurant and try the taste of the food. There are several ways from which Bibigo restaurant can promote

For instance: live music performance by artist, conducting a fundraising for some causes.

Distributing Pamphlet: Another way to grab attention of the customers in restaurant business is by printing the attractive pamphlet and distributing them in hand of the people. The pamphlet can be also distributed to the potential business and organizations such as the organizations which needs a food supplier for their employees during the workdays. On the other hand Bibigo is selling the healthy foods so it can also apply this strategy for the health centers so that people know about their healthy foods.

Online/Social Media Marketing: The promotion of the Bibigo can also be done with the help of websites and social media. Many people these days search about the local restaurants in the internet so providing sufficient information in the website about the food and restaurant attracts those people. On the other hand social networks can also be used for the promotion by updating various aspects of restaurant and being in contact with the customers.

Promotion Strategy for Restaurants

By Samantha Kemp, Demand Media

The direct competitors for Bibigo are the local restaurants that provide similar service i.e. Korean cuisine with a similar taste and also with the low price than that of Bibigo. Bibigo is using fresh organic raw materials for the cuisine which is quite expensive than that of a normal one so, the products they sell is expensive than that of others. Some people prefer the organic food being health conscious but there are some customers who look for a competitive price. So the direct customers for the Bibigo are: The local restaurants providing similar menu, restaurants serving similar food in the lower price than that of Bibigo, and also the restaurants that provides similar menu and are convenient in term of