Big Bazaar

Data Analysis

The data were analyzed using ANOVA, Correlation etc. statistical tools. This chapter provides the detailed description of the data analysis and discussion of research findings as a result of various statistical tests. Data were collected by self-administered survey.
Analysis and Interpretation
Table 1 – Reasons Stated for Preferring Big Bazaar
Factors Influenced Total Sum Mean Rank Percentage
Proximity 10 0.08 4 4.00
Quality 270 2.06 1 43.20
Brand & Price 168 1.34 2 33.60
Store Layout 57 0.46 3 15.20
One Stop Shopping 10 0.08 4 4.00

From the above table it can be inferred that out of six variables considered for the customers’ preferences to shop at a particular retail outlet viz, the proximity (nearness), quality, brand and

Opinion Number of respondents Percentage
1. Excellent 20 16.00
2. Very Good 39 31.20
3. Good 64 51.20
4. Poor 2 1.60 Total 125 100

Quality of relationship a customer maintains with the seller always influences his/her future loyalty towards the store. In the above table a description has been drawn to know the quality of relationship the customers had with Big Bazaar store during their visit. It has been observed that 51.20% have said it as good, 31.20% as very good, 16% have rated it as excellent and 1.60% as poor. The following hypothesis has been drawn to measure the customer whether impulsive buyers can be converted into compulsive buyers if they are satisfied with the product and services offered by the stores.

Table 7 – Result of Anova Test (Recommendation to friends’ vs Overall satisfaction)

Source Sum of Squares DF Mean Square F Sig.
Between Groups 3.162 3 1.054 2.769 0.045
Within Groups 46.070 121 0.381
Total 49.232 124 -

Cont. of Table 7 – Repurchase options vs Overall

Very few of them were there in average and poor category. They think Big Bazaar should have more space for walking and carrying the trolley especially in the grocery, fresh food and apparels section.

Table 17 – Pricing Clearly Informed in the Shelf
Pricing Clarity on Shelves No. of respondents
Yes 76
No 24

Interpretation – Most of the customers said pricing is clearly mentioned on the shelf. But some customers also responded that pricing is not clearly mentioned in the shelf since they cannot understand that the price on the shelf is for that product or some other product or the product is misplaced.

Table 18 - Quality of relationship Big Bazaar have with Customers
Quality of relationship with customers No. of respondents
Excellent 34
Good 59
Average 20
Poor 12

Interpretation – Employee relationship with the customers is good as many responded to that. They listen to their complaints, interact with the customers, they have good product knowledge, clear communication skills i.e. language spoken is good. But some feel it’s not good since few times the employees did not responded to them or dint have the knowledge about the