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Big Bazaar Marketing Strategy

1553 Words7 Pages

INTRODUCTION:
Best Price and Big Bazaar are the stores which provides varied varies of groceries under one roof where as BEST PRICE(Wal-Mart)comes under whole sale seller and BIG BAZAAR comes under hyper mark .The functioning of these two markets are performed in different ways according to their principles .Our research is to differentiate their working system like
• Membership
• Marketing penetration strategy
• Pricing strategy
• Product/service strategy
• Promotion strategy
• Distribution strategy
• Visual merchandise(layout)
• Parent organizer

BIG BAZAAR:
 Type:hyper market
 India’s first of its type
 Vision: everything, everywhere, every time for every Indian consumer in the most profitable manner
 Founder: …show more content…

Lalitya vir Srivastava (2009)
To identify the opportunities for retail outlet and shopping malls .this study helped in highlighting the major advantages to set up the retail store in the shopping malls and mall developers to attach the retail stores

7. Dhamayanthi&Anil kumar goyal (2009)

This study indicate the importance of allowing FDI in retailing .highlighted the factors not allowing FDI in the retailing. China was successful in allowing FDI.it concludes with the argument that fdi should be allowed in retail.
8. Sangitha mohanty (2012)
Titled ‘drivers of retail shopping’
It focuses on the nearby market, bigbazaar, malls on the different categories like agewise, incomewise andeducationwise. Mainpurpose is topatronizing astore ongenderwise and know the preference
9. Anilbarbolaa Varsha borade (2012)
Studies on the consumer attitudes towards the product in the market . as the competition was growing there is an increase in dissatisfaction of customer for the product retailers strive to know their customers. The different shopping patterns attract he …show more content…

3.equipped with good technology and appearance is not so hifi
Customer service 1.Billing system improvement
2.Huge variety of products
3.Future money provide financing system
4.Night shopping 1.billing system improvement
2.as a whole sale sellers it is more in number of products when compared to big bazaar
4.no night shopping
Problems 1.located in the working places area so it causes some discomfort for the customers who come from rural areas
2.inventory problems
3.unavailability of popular brands
4.cut throat competition from reliance market ,best price and more
5,could not control over crowd 3.being an mnc company there are several restrictions from the government side
2.membership card is mandatory so those who has its membership card are allowed and others are restricted
3.Indian has 29states with their own tastes and preferences
4.restrictions of fdi in india
5.seperation of bharti eenterprises

Advantages 1.first hyper market in india
2.large no of stores around india
3.innovative sales promotion
4.Variety of stuff under single roof
5.Organized retail(4.16%)

1.It has a reputation for value for money,convenience and a wide range of products all in one

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