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Big Brother Buddy Case Study

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Endemol already has Intellectual Property rights on most of the creative elements of Big Brother Buddy as mentioned in section one and two. The creative elements added to the original concept on Big Brother Buddy will be claimed in a Format Bible containing the following elements that are categorized in different sort of IP protections;

Trademark
Endemol B.V. Netherlands already has a trademark on the name ‘Big Brother’. Big Brother Buddy can be considered as a spin-off of the original TV format. Endemol Shine group will apply for a trademark registration on the name: ‘Big Brother Buddy’. The original logo of Big Brother will be renewed and changed to the the visual style of Big Brother Buddy. The name and logo of Big Brother Buddy will become …show more content…

When in a negotiation with for example producers Endemol Shine has to make them sign an NDA to protect the concept. CBS, as a part of the production, has to sign an NDA as well during this cooperation. Other parties that have to sign the NDA are sponsors for product placements, the entire production team and everyone else that can make commercial value of the idea and is not under contract of Endemol Shine group yet. With a breach of contract the party will be fined the amount of damage that has been done to Endemol Shine …show more content…

In this way we entitle CBS to broadcast Big Brother Buddy on the television in an exclusive license for North America. Since CBS is going to co-produce Big Brother Buddy with Endemol Shine group, but do not own the rights of the programme, the license is necessary for them. CBS will benefit from the co-production and get a increased license. The license will only be exclusive for North America despite Endemol Shine is located all around the world. It will only be extracted for one season since Big Brother Buddy is just an experimental season. If Big Brother Buddy proves to be a success in North America, the production will continue for another season and Endemol Shine can consider the production of Big Brother Buddy in other countries

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