Big Brother Swot Analysis Of T. V.
The format Big Brother Buddy contains the same elements as the original Big Brother format; Twelve people who have never met before, are housebound in a specially constructed house for 100 days. The house is fenced off and contains limited resources. The contestants are disconnected from the outside world, have no privacy at all since every room and space in and around the house contains multiple cameras, which register the contestants 24/7. In comparison to the original concept there are some differences. Creative Elements added to the original concept Everyday a half an hour summary of the happenings in Big Brother are shown on the television. The audience sees only the recaps of the different events edited by the production team. Just …show more content…
The sponsoring party will have their brand or product associated with the TV format. The sponsor(s) will have rights and privileges in relation to the production. With the sponsorship agreement, the sponsor will be ensured that the producer will not include, advertise, or promote the products or services of any parties that are competitive with the products and services of the sponsoring party in the TV format. Tobacco company FDS makes use of the same rights in article 30 of their codes of ethics (Bajramović, 2010). It states that the sponsored party should be aware of the importance of maintaining a proper balance between multiple sponsors. Therefore, the sponsored party will pay respect to the exclusivity of any individual sponsor in relation to its category of products or services, and business activity (Bajramović, 2010). The Big Brother Buddy house provides the possibility to contain product placement. Therefore, companies are able to pay money to the broadcaster to contain their products or brands in the TV format. A company would like to make use of product placement to expose their products within a media production to a large audience. The categories for product placement in Big Brother Buddy could include clothing, furniture, food, and
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