Big Brother Is Watching You Analysis

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“Big Brother isn’t watching you”

The phrase “Big Brother is watching you” is originally from the dystopian novel “1984” by George Orwell – published in 1949. It is a horrific description of an omnipresent government surveillance society – later known as a Big Brother society, hence the “Big Brother is watching you”. In Russell Brand’s commentary there is a negation present, which frames his opinion: no one is really watch-ing the riots – no one does something to help or prevent events like the 2011 UK Riots from hap-pening.

The British comedian, and sender of this message, Russell Brand has a clear main claim throughout the commentary; labelling and stigmatize the riots won’t help the problems. Another crucial point that Brand is making
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Throughout the com-mentary he uses both a very sarcastic tone and the following quotation exemplifies his sarcasm. “Wow! Thanks guys! What a wonderful use of planet’s fast-depleting oxygen resources” When reading this you have no doubt, that he isn’t serious in this quotation and that it is obvious sarcastic and he would rather have heard something with some substance. But it is not all about his style; Brand’s background and association is also reflected in his style of writing. Besides the very sarcas-tic tone, he uses “fucking” in two places, which are evidently selected in a very careful way. He only uses the word when claiming that society has developed the lost youth, but he does not misuse the word to the point where the meaning of the word is lost; on the contrary is only used as an ex-plicit qualifier. Brand’s way of formulating, as a whole, throughout the commentary is very versa-tile and with middle-high style. His vocabulary is very broad and he uses phrases such as “in retro-spective was their agenda, but was more viscerally affected (…) because the veneer of the protest’s idealistic objective gave…” and slang like “Old Bill”. This versatility creates a sense that he is fully aware of the subject - both on an academic level and a personal level and can therefore affect more
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