documents. Social Media is a powerful tool that most companies are using to promote their brand and products. Companies advertise their products and brand in social media such as Facebook, Glass, Orkut, Twitter, etc. to attract the attention of consumers. There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers.
These platforms help business people find new clients. In 2015, the usage of social media for advertisement increased by 25 percent. It is estimated that over 33.5 billion US dollars were used for social media advertisement, which is an indication that organizations have realized the importance of social media (Safko, 2010, p.25). The effectiveness of social media in product advertisement is attributed to the associated reliable conversation tracking, the increased number of internet users especially through mobile phones and the advanced targeting and sharing options offered by the various platforms (Safko, 2010, p.25). The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32).
These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses.
Abstract Big data is everywhere. Big data revolution is creating paths to collect and analyze information of varying sizes, types and volume. It’s not only used in sectors like marketing, sales and product development. The potential use of big data is also spread to HR and Finance which help in finding new insights and strategic decision making. With big data, HR has exceptional opportunities to become more data driven analytical and strategic in the way it obtains talent.
Case overview: The rapid development of social media has created an unprecedented opportunity for enterprises to engage in real time interaction with customers, and to enhance brand image, customer loyalty, competitiveness, growth and profitability. The growing market of these social media has made companies to develop strategies to create and extract value from this rapidly growing phenomenon. In the advent of this the present case deals with analysing the value created by the shared media and how it is generating profit or ROI for the company. In March 2009, Steve Fowler, vice president of strategy and client full service advertising agency Ayzenberg, had just completed what he considered to be one of the most innovative campaigns never
They are living in a fast-progressing world run by the ever constantly changing internet (Arbit, Ubl et al., 2007). The Social media serves as their podium where they can liberate themselves and voice out their minds. However, these accessibility ascends negative effect on the perceive identity and personal interaction of the user. In accordance, in a study it is found out that Millennials spent most of their time browsing and surfing their social media accounts (Haigh, 2010). The researchers who happens to be Millennials came up with the study for the reason that they noticed the increase of social media activity of the said generation specifically in Facebook, like constantly changing their display photos, posting their every life event, sharing and liking different kinds of pages and even updating their breakfast on their status.
Nevertheless, it has been increasing in this new age of technology and the internet since ISIS for example is using social media platform as their main recruitment tool. And these groups are taking the most advantages of globalization in order to strengthen their military and economy, this is why the US should have its eyes wide open on what kind of power it is diffusing in the international system for it may be used against
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
Seeing what your competitors can do can educate about how to be more successful. Their practices will give you valuable insight into the market and how to come out on top against your competitors. Technology in todays world gives you the option to do business across the globe, internet shopping has a huge effect on companies , most businesses get a lot of purchases online, this is a big impact on business today. Companies have a wider target market and customer range. An example of competition is Apple and its many competitors.
Ever since the first social media site sprouted in 1997, social media has grown exponentially. Along with this expansion the positive aspects as well as the negative aspects of social media have grown. Although social media sites do have negative aspects, I believe that social media serving as a constructive