Big Mac Attack Analysis

795 Words4 Pages
The purpose of the article "Big Mac Attack" is to convince the audience that McDonald's foods are unhealthy, disgusting, and causes obesity. The author has multiple of negative depictions of McDonald. They wanted to readers to become disgusted by the sight of the images depicted and change their viewpoint of McDonald. For example, the author included a picture of a gross bloody-looking chicken with text that says "Do you want fries with that?" which enhances the author's purpose by creating a negative outlook about McDonald's food. This convinces readers to not eat McDonald's food and become disgusted by the food. The author's other purpose is to convince readers that the McDonald's foods are unhealthy or cause obesity. For example, the author…show more content…
The tone is disheartening because one of the pictures portrays a text that reads, "Eat Fast, Die Young" which creates feelings of disheartening for the readers since they are discouraged from eating McDonald's food. In fact, this makes readers avoid McDonald's food since they do not want to die young. Meanwhile, the tone is mocking since the author is mocking McDonald for creating food that causes obesity or mocking people for eating McDonald. For example, the picture of an obese person with the McDonald shirt creates this tone of mocking since the author is shaming audiences for eating greasy foods from McDonald's as well as McDonald for its unhealthy food. Finally, the tone is negative since the author portrays the food as unhealthy. For example, one of the pictures that have the text of "Eat Fast, Die Young". This creates the tone of negativity since the author uses the word "death" to describe the food which makes the readers view McDonald's food as dangerous and deadly. Although, tones might vary from person to person. For another reader's viewpoint, they might view the picture as informative and insightful since the pictures allow them to become aware of the potential risks that McDonald's foods have. The tone depends on the person's viewpoint, background, culture, and other factors which allow multiple terms to be interpreted. Overall, the tone…show more content…
One of the problematic vagueness was when the author was trying to describe that McDonald's foods are dangerous or unhealthy. For example, the author had an image with the text "Eat Fast, Die Young" which is vague since the readers do not know what causes death. In fact, the image brings several questions: What food makes people die young? Was it the salad? The hamburger? The fries? This creates confusion behind the author's intent behind the meaning of the message. Another problematic vagueness was when the author was trying to portray that McDonald causes obesity. For example, an obese person is wearing a t-shirt that reads "I'm loving it". Thus, this is vague since it creates several questions: Loving what? The shirt? The food? Being obese? Therefore, this creates confusion among the readers on whether the author wanted to persuade the audience that McDonald causes obesity. Although one of the few problematic ambiguity was that the author was trying to persuade the readers that Big Macs are unhealthy. For example, one of the images depicts a surgical operation with the text of "Big Mac Attacks" which has multiple meanings for the word attack. The word attack could be interpreted as aggressive violence, disease, criticizing or dealing with a problem in an aggressive way. This creates confusion on what the Big Mac was attacking, which diminish the author's
Open Document