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Big Basket Company Essay

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What is BigBasket.com? BigBasket.com is an India’s first largest online grocery store which are operated in 7 cities such as Pune, Mumbai, Bangalore, Delhi, Mysore, Chennai and Hyderabad. BigBasket.com has listed 14,000+ products and 1000 brands. Big Basket started its operation from Bangalore and they have expanding across India gradually. Their product categories consist of Fresh Fruits and Vegetables, Grocery and Staples, Bread Dairy and Eggs, Beverages, Branded Foods, Personal Care, Household, Imported & Gourmet and Meat. (Source: BigBasket.com) Business Model of BigBasket.com. With BigBasket.com, shopping of grocery becomes very simple and easy. Customers are no longer required to stand in queue, carry heavy bags and look for parking …show more content…

They launched him on television advertisement through Fresh Fashion Campaign taglined as Autumn-Winter collection 2014-2015. Through this campaign Yepme wanted to catch attention of people by getting fresh fashion at click of button. People has perception that Shah Rukh Khan is fashion conscious and fitness freak. He is also known for his romance. According to Shah Rukh Khan himself, his fashion sense and offerings from Yepme matches with one another. (Economic Times, December 13th 2014) This association has helped company to build stronger connection between the brand and the fans. Mr. Shah Rukh Khan has biggest fan following across all age groups in both India and abroad. His presence has drastically increased the valuation of company itself. Now there is greater demand for fashion brands of Yepme because of Shah Rukh Khan and it has estimated its revenue Rs. 600 Crore by March 2016. (Livemint.com, Online retailer Yepme receives close to Rs80 crore in fresh funds, 13th October 2015). Similarly, Snapdeal has endorsed Mr. Aamir Khan as its Brand Ambassador on 13th October 2015, Ranveer Singh for Flipkart.com, Neha Dhupia for Limeroad.com, Purab Kohil for Leanskart.com. (Snapdeal hires Aamir Khan as its brand ambassador, livemint.com on October

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