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Pixar Innovation Case Study

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The Launch
November 3, 2015

Even as Apple was growing, IBM was slowly starting to win the PC market. Apple’s response was launching the Macintosh in 1984. First Jobs hired Ridley Scott and spent $750,000 on “1984” television commercial at the Superbowl that year. Then he started giving interviews with various magazines, and the marketing campaign culminated in the product launch at which Steve introduced the Macintosh to the world.

Again, Steve Jobs was really good at selling is products. Maybe he was not the mastermind behind most of his big products but at least he knew what they were worth. It was natural for competition to rise such as IBM, which until know is one of the biggest technological organizations in the world.

Gates and Jobs
November 4, 2015

Bill Gates and Steve Jobs are the same age. However, Steve …show more content…

He knew that the best engineers were in Apple, therefore he hired them to work for him. He even seek help for his “enemy” but obviously he didn’t want to help Steve Jobs after everything they went through.

Pixar
November 4, 2015

Steve Jobs acquired a 70% stake in Lucasfilm’s animation division for $10 million and renamed it Pixar. Pixar made three products - hardware, software, and animated shorts. By 1988, Jobs had invested almost $50 million into Pixar when the studio released Tin Toy, which won the 1988 Academy Award for Best Animated Short Film. It was this film that finally convinced Steve to focus Pixar on making great animation, and they eventually partnered with Disney to produce Toy Story.

Again, Steve Jobs was a visionary. He saw an opportunity and acquired 70% of another company. Fortunately for him, Pixar was a good investment and it received a lot of money for the release of Toy Story. Steve was one of the most brilliant guys in history. He saw an opportunity and he didn’t hesitate to take it. That makes him a great

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