Smartwatch Swot Analysis Essay

1500 Words6 Pages

1. INTRODUCTION

1.1 Product description
1.1.1 Product Manufacturer and year
The SPOT smartwatch is a product of Microsoft Corporation. Microsoft Corporation is an American multinational enterprise established by Bill Gates and Paul Allen on April 4, 1975 headquartered in Redmond,washington, that creates, produces, licenses, backings and offers machine programming, purchaser hardware and Pcs and administrations. Its best known programming items are the Microsoft Windows line of working frameworks, Microsoft Office Suite, and Internet Explorer web program. Its lead fittings items are the Xbox diversion supports and the Microsoft Surface tablet lineup. It is the world's biggest programming creator measured by incomes. It is likewise one of the world's most important organizations.
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"You pick a channel, weather perhaps. It handles the time zone change and sends messages to the watch. It's been a while since watch technology has improved."

2. PRODUCT ANALYSIS 2.1 SWOT Analysis

Strengths
 Microsoft has a grand chain of outlets in U.S.
 Popular in web due to e-commerce.
 The watch recharged without any wires connected to it.
 Microsoft is a well-received brand and is admired by in-store offerings.
 Selling SPOT through other retailers.

Weaknesses
 Cost was an issue. At dispatch, SPOT Watch models went up to $300, a lofty cost to pay for something that lacked the capacity do anything contemporary cell phones couldn't do.
 The little screen size which implied the watch could show just an extremely constrained measure of data on its screen.
 Utilizing FM signal implied that there were crevices in scope, as Microsoft needed to arrange over data transmission with distinctive suppliers in different markets.
 In more provincial areas Microsoft was not able to secure bandwidth.

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