Do you know the importance of having a hierarchy structure within any given work space? Without structure there would be no clear line of communication between workers. Having a structure in a workplace establishes communication skills, defuses conflicts, and also provides awareness of leaders who are in charge of you. The most fundamental and important organizational concept used by military is the chain of command. Chain of Command can be defined as the succession of commanders superior to subordinates.
223). It is very important, to have all employees on board with a common objective to effectively achieve organizational goals. The direction of this change must be managed by John Chen, President of the BlackBerry, Inc. The corporation’s capabilities must be addressed in terms of human capital, management, technology, finance, and resources to undertake the new change. It is very important to institute a lifecycle into the strategic process: this means assessing on a periodical basis the accomplishment of the organization objectives.
All the business activities and decision making is given to top level management. There are some advantages of centralised structure for organization. First, senior managers have greater power to control over the company. Next, the advantage of centralised structure is cost saving due to the standardised procedures does not require much professional and equipment. Not only is that, the benefits decision is making fast in the organization.
Their responsibilities plays a vital role in the company. They translate policies and formulate them into company’s goals and directions. They are also responsible in the development of strategic management for both the success and failure of the company. While the Sales Officer and Technicians as the key personnel are equally vital to the role of top management. The key personnel help in the continuing implementation of business strategy because they serve as the front liners of the company.
Purpose: Blackberry Limited, formerly known as Research in Motion Limited (RIM), has a history of struggling within the smartphone operating system (OS) market. Currently, Blackberry has very low brand loyalty due to its existing marketing strategy. The purpose of this report will be to advise Mr. Chen to make changes in the company’s marketing plan. I used financial statements and market share statistics to explain why Blackberry needs to change its marketing approach. Summary: Blackberry’s notable problem within its smartphone OS market can be resolved by implementing a new marketing strategy.
Control - The organizational structure is built so that it is easier to control the business. It gives you a clear view of who’s in charge and who’s under who. You can also see the different functions your business have so that it will be hard to get confuse of how you see your business and how it actually works. 2. Communication – Communication is very important to any business.
Chain of command explains the way in which an organizations, including the military, religious institutions, corporations, government entities, and universities, traditionally structure their reporting relationships. When every employee reports to one other employee, decisions and communication are tightly controlled and flow down the chain of command through the organization. A chairman, president or the department head as a centralized authority will give out their order to the managers. The middle level manager will carry out their mission and assigning work to the lower level worker. Each employee who was worked in the Great Wall Motor had a clear role, they carry out the specific task and they will understand their company’s expectation, and leading to a predictable and stable working The second reason will be the specialization.
Introduction Executive Summary: This report on Burberry is based on the examination made on their current condition through primary, secondary, the marketing environment and competitor analysis. All these factors have been taken into consideration while proposing the strategies made in this report. Therefore, to summarize the key factors would include an in depth study of the target consumer that they should cater to and apply the marketing mix in an effective way. “The very name Burberry may reek of tradition and those timeless standards of quality that the British do best, but the company has, since its founding, been a real force for innovation—as the motto Prorsum (Latin for “forward”), on its knight-and-horse logo, bears witness.” (Stage.static.vogue.com, 2014) The company was founded in the year 1856 by Thomas Burberry in
They aren’t trained to lead large-scale change’ (John Kotter, Leading change, 1996). Managers control people to get to a certain goal and they also organise direction of work. Managers don’t seem to make any sort of relationship with the people they are controlling and because of this, find it hard to motivate people to pass a given goal. Management tends to focus more so on work and tasks. Advantages and disadvantages of leadership and management According to Daniel Goleman there are six leadership styles commonly used.