ipl-logo

Blackfoot Dam Analysis

876 Words4 Pages

The target audience of this campaign are individuals who are from the Blackfoot reserve, and are between the ages of 30 to 65 of either sex. The goal of this campaign is to educate the adults of the tribe about the negative aspects of the dam. The purpose of targeting individuals 30 to 65 instead of the younger generation is due to the fact that this group is more concerned with the implications the dam will have, whether environmentally and/or financially. In addition, this age group is more intune with previous challenges faced in regards to Native land and corporations like Duplessis wanting to use it. For instance, Eli and Norma are prime examples of the target group as they are members of the Blackfoot tribe and the production of the dam …show more content…

Through innovative marketing to the adults through various mediums, this campaign reveal aspects of the dam that have been hidden from the public. This campaign should appeal to this target group as directly relates to their surrounding— the land of their ancestors. To elaborate, voicing how the dam will impact the tribe draws the consumer 's attention and allows them to analysis if this dam should even be built. In addition, it causes them to critically think about the promises set by Duplessis and if they are realistic or not. The unique aspect of this campaign is not telling this target group what side they should be on or report bias propaganda, but rather have them evaluate introspectively if this dam is beneficial to their reserve with the information they are exposed …show more content…

Since the target age varies between the Millennial generation, Generation X, and the Boom generation, promotion of the will be done via Facebook, campaign website, radio ads, and posters. For individuals who are part of the Millennial generation (30 to 35), they will be targeted through content marketing. The social media site Facebook will be used to create a page where information about the negative aspects of the dam are posted. Having this information presented in this form will allow consumers to view and share the provided information. In addition, a website for the campaign will be produce to market information. In order to appeal to people, the website will include facts, quizzes, open forums, and links to share the website to various media outlets (like Twitter, Pinterest, Google+, and etc). Since majority of the target audience belong to the Generation X and the Baby Boom generation, they will be targeted using conventional media like radio ads and posters. Radio ads will be used to convey straight-to-the-point facts and information about the danger of the dam. In addition, posters will be used in similar fashion to convey the important elements of the campaign’s stance on the impact the dam will have. Since all marketing venues reach a large amount of people, the sharing to information will expand to audiences that were not initially targeted to as

Show More
Related

  • Metlakatla First Nation Case Study

    544 Words  | 3 Pages

    Last month, Metlakatla First Nation signed agreement with TransCanada Corporation on the Prince Rupert Gas Transmission project. This agreement is a great achievement. Metlakatla First Nation always has a significant interest in the Skeena estuary, and some believe that the pipeline project may harm the salmon habitat in the area. Metlakatla announces that they believe TransCanada will work diligently to ensure their way of life and environment. It shows trust and acts as an indicator of how important it is for a company to incorporate First Nation's input on environment and culture.

    Read More

  • Pensacola Dam Case Study

    84 Words  | 1 Pages

    With residents moving to the new town site in Craig County, many where in need of purchasing land. Ealum and Minnie Bell (Lynch) Gregory sold approximately forty acres of their Delaware land to residents. The purchase of the land was used to establish homes and begin building businesses. With the up and coming businesses at the new town site residents established “New Ketchum”. However, when the Pensacola Dam was completed in March of 1940 the water way of the Grand River began filling

    Read More

  • Rhetorical Analysis Of Wrong Assumptions By Art Cullen

    284 Words  | 2 Pages

    In “Wrong assumptions,” Art Cullen, an editor of The Storm Lake Times, disputed Gov. Terry Branstad’s strategy to resolve the problems of polluted landscapes and contaminated water in Des Moines, Iowa. As a citizen of Iowa, Cullen is concern about the effects the controversy might influence not only his daily life but also the residents and community. Despite Cullen commending Branstad’s efforts to solving this conflict, Cullen points out that there were flaws in Branstad’s plan by stating in the article that “We have a few problems with the assumptions (Cullen, para 2).” In addition, Cullen suggested that the foremost solution would be using the Clean Water Act as the main point to how they will resolve their complications in the most fashionable

    Read More

  • Construction Of The Kinzua Dam Been Symbolic To The Seneca Nation

    277 Words  | 2 Pages

    The construction of the Kinzua Dam in the 1960 has been symbolic to the Seneca Nation people. Ohi:yo dwagahdegyo:’ -I am from the ancestral land that covered 10,000 acres that ran along the ohi:yo; Alleghany River. In 1794 Seneca nation signed a peace treaty with the United States that guaranteed land for the Seneca people. Article three in the 1794 treaty declared that “the United States acknowledge all the land within the aforementioned boundaries, to be the property of the Seneka [sic] nation; and the United States will never claim the same, nor disturb the Seneka nation.” The inception of Kinzua Dam initiated in 1950 while the Seneca nation people were unaware.

    Read More

  • Giant Mine Social Impacts

    1441 Words  | 6 Pages

    The Yellowknife Dene tribe suffered from several health impacts from the contaminated water, but also, the harvestable land they lived is not longer livable due to urban growth of Yellowknife city (Mortillaro, 2014). The social impacts that this tribe has faced should not have occurred and through the reclamation of the mine site, the government of Canada will try to restore

    Read More

  • Why Is It Important To Build The Yuma Project

    2017 Words  | 9 Pages

    There were many situations that the laborers had to conquer and get over with to build this and preserve this dam. The Yuma Project was an importance of people for a long time for different groups. The project would cause a big impact throughout Yuma’s population. The Yuma History sympathizes the three main cultures of Hispanics, American Indians, Anglo America.

    Read More

  • Elwha National Park: 1992 Case Study

    102 Words  | 1 Pages

    By the 1980s, perspectives had changed and legal challenges and policy questions arose about licensing a dam in a national park. After several years of political processes, Congress settled the issue in 1992. According to the Elwha River Ecosystem and Fisheries Restoration Act (1992), the main purpose of removal of the project dams is for the full restoration of the Elwha River ecosystem and native anadromous fisheries. The consideration for acquisition of the Projects shall be $29.5 million and no more, to be paid by the Secretary to the owner and local industrial consumer (Elwha River Ecosystem and Fisheries Restoration Act,

    Read More

  • Native American Pipeline Pros And Cons

    533 Words  | 3 Pages

    Over the past years Native Americans had cared for their own sacred lands, the story and religion that their primogenitors had taught them. The Native Americans had still carried the strong belief, that their land shall stay the same as if it should've been until new people had come in from elsewhere to change the land to something we all see outside till this day. However, there is a new project “The Dakota Access Pipeline” that had crossed the line of Native American trust between the new people that had changed everything the Natives had had since their ancestors were still living. No matter what effect the pipeline puts on most people there are some positive causes that can change a person such as protesters to think positive towards the pipeline being built on Indian reservation land. Even if the pipeline can cause many people to have a thought that the pipeline should not be built, only if they can hear from both sides, they can have a second thought and allow the pipeline to be built.

    Read More

  • Hoover Dam Dbq

    230 Words  | 1 Pages

    During the 1929 - 1939 many people were in debt and a lot of jobs were lost. The Great Depression was bad it affected the whole world, the hoover dam was created and the welfare system was also a result of the Depression. The Great depression had alot of effects on people and the world. The trading routes with other countries to America stopped.

    Read More

  • Hydropower Dams Impact On Native American Culture

    1703 Words  | 7 Pages

    As Kitson (2009) notes, "the hydropower projects, in many ways, represented a new form of colonization, as indigenous peoples were excluded from the decision-making process and bore the brunt of the social and environmental impacts of the dams" (p. 630). This lack of consultation and collaboration with Native American communities during the planning and approval of hydropower projects has been a significant challenge in mitigating their impacts. In fact, as Deloria and Lytle (2011) explain, "the United States government, which had a trust responsibility to protect tribal lands and resources, had approved the dam without consulting the tribal nations that would be most affected by it" (p.

    Read More

  • Dakota Access Pipeline Benefits

    812 Words  | 4 Pages

    “Benefits of Governmental Compromise Regarding the Dakota Access Pipeline” Nations all have unique governments and differences necessary for demonstrating successful leadership. Every country needs different assistance from their leadership, such as Rio requiring infrastructure or Somalia lacking political power. Some governments concern themselves with their politicians’ well-being more so than the people they lead, which creates a relevant problem in America. The United States Government can easily forget about Native American Reservations, or even ignore the people living on them. Recently, the United States Army Corps of Engineers has worked on the Dakota Access Pipeline project, which would cross over Native American ancestral lands,

    Read More

  • Lisa Tetrault's The Myth Of Seneca Falls

    594 Words  | 3 Pages

    In The Myth of Seneca Falls, Lisa Tetrault challenges an enduring myth that was produced by a social movement in the United States. While including detailed facts of the women’s suffrage movement, she also analyzes the truths and myths of the Seneca Falls convention. This is so important because this is possibly one of the longest lasting mythologies in U.s history. Her primary goal is to undo the story and along with the memories to determine how and why these events came to be the myth of Seneca Falls. While Lisa Tetrault analyzes the myth of Seneca Falls she allows the reader to learn about the event as well.

    Read More

  • Rivalry Between The Corps Of Engineers And The Bureau Of Reclamation

    689 Words  | 3 Pages

    The two agencies that were involved with the construction of the water projects were the Army of Corps of Engineers and the Bureau of Reclamation. The development of many waterways was highly important for the main exports of the U.S food and crops. The reason why the Crop of Engineers and the Bureau of Reclamation began to build more water projects was due to the growing country. For the growth of the country it needed to have more hydroelectric power and irrigation. This created a conflict between the Bureau of Reclamation and the Corp of Engineers because both ended up competing for the water projects that needed to be done.

    Read More

  • Rhetorical Analysis: Proud To Be

    932 Words  | 4 Pages

    Proud To Be (Mascots),” produced by the National Congress of American Indians, convinces the audience of the importance and necessity of changing the mascot of the Washington Redskins to something not offensive or racist towards Native Americans or any other group. Throughout the video, rhetoric provides levels of techniques in language and imagery in order to persuade the audience. The intended audience, mainstream American football fans, and their relationship with the speaker establish what group of people the ad needs to convince for the mascot to change. The video’s use of ethos, pathos, and logos through one word descriptions and images serve as the most effective visual rhetoric to the argument. Music, diction, imagery, suspense, and

    Read More

  • Characteristics Of The Tragedy Of Commons

    1250 Words  | 5 Pages

    To put it simply, commons is defined as “land and resources belonging to or affecting the whole of a community” (Oxford Dictionary, 2018). The two key characteristics of a commons is that it is hard to exclude others from using it and it is subtractable, meaning it has finite quantity and declines through use/over time (Thorn, 2018). These characteristics can be related not directly to the dams but to the rivers they dam. For example, the Elwha River as shown in the film. Historically, the river was of great importance to the native Elwha tribe due to the fact salmon were an important part of their lifestyle and the river was an essential part of their spiritual heritage (Gowan et al., 2006).

    Read More

More about Blackfoot Dam Analysis

Open Document