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Blinded Eyes Jean Kilbourne Analysis

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Blinded Eyes: The Story of What’s Right in Front of Us Without close attention people tend to miss the way our attention is captured. Ads in today’s society are always attempting to sale a product by using sex, and through unachievable appearance only capable through a lot of digital editing. Jean Kilbourne often speaks out on the matter and has quite a point. A recent ad seen in a Cosmopolitan magazine a young, black woman is seen in a blue colored weight room. The weight room has a cherry wood colored floor, and the room has only a dumbbell rack, a darker shade of blue yoga ball, along with dark blue yoga mat. The light skinned lack women has an hourglass body shape, straight hair, and perfectly white teeth. She’s wearing a dark blue tan top, tight black yoga pants with blue designs going down each side of the pants, an arm band with headphone pultruding from the side of it, and she has on a head band. The young women appear to have a blue vodka bottle in her right hand as if she was curling it for exercise, and she’s on top of the yoga mat in front of a half circle window at the back of the room. The window opens out to a baby blue sky with little to no clouds, and the dumbbell rack holds more of the blue vodka bottles. Some of the words …show more content…

This is a major issue involving ads that include black women of today’s time era. In this one in particular the black one is given the white appearance through her straight hair and light skin complexion. The light blue back ground in the ad even serves the purpose of making the woman seem even lighter skinned than originally thought because dark colors up with a lighter background gives the darker color a heavier shade. A dark skinned woman definitely does not have to have the white appearance in order to look

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