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Blmer Lawrie Case Study

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BALMER LAWRIE Registered & Corporate Head Office: - 21, Netaji Subhas Road, Kolkata-700001 ABOUT THE COMPANY:- Balmer Lawrie started its corporate journey as a partnership firm on February 1, 1867 at Kolkata, founded by two Scotsmen, George Stephen Balmer and Alexander Lawrie. From Tea to Shipping, Insurance to Banking, Trading to Manufacturing, there is hardly any business Balmer Lawrie did not delve into in its formative years, growing stronger at every landmark of its remarkable corporate journey. Today, Balmer Lawrie has emerged as a multi–activity, multi–technology, multi–location conglomerate with global footprints – along with its 5 joint ventures, encompassing diverse interests in manufacturing and services sectors by having 6 Strategic …show more content…

MISSION:- To become a market leader in all the existing segments and acquiring new areas of business by making them robust through innovative and aggressive business planning, effective and efficient utilization of resources available, selective restructuring and to undertake CSR activities in chosen areas through partnerships, particularly for the communities around us and weaker sections of the society by supporting need based initiatives. In its existence of over 150 years, Balmer Lawrie has achieved several distinctions that attest the company's market orientation, customer focus & quality consciousness. Presently the company is largest in India in: • Steel Barrels Manufacturing • Greases Manufacturing • Freight Containers Manufacturing • Fat Liquor Manufacturing • Travel Business BACKGROUND AND MILESTONES ACHIEVED:- 1867 - Partnership firm established as an agent for tea trading, shipping & forwarding. S.G.Balmer passes away. India Tea Co. set up to blend & export …show more content…

The main drivers of rigid industrial packaging are underlying growth of customer industries, shift between different materials due to changing customer needs and standardization of products.  The SBU is making entry to new market segments such as PCPIR and also into markets where it does not have substantial presence. Sales volume of the SBU during the year 2015-16 was marginally less than the previous year, which was accomplished despite the shrinkage of available markets in the wake of directives to Government companies to procure MS Drums only from Small & Medium Enterprises.  The new state-of-the-art barrel manufacturing plant at Navi Mumbai has stabilized and since the plant is located close to the largest consumption centre for Steel Barrels in the Western Region, it has a competitive advantage. The closure of the IP, Sewree plant was completed in a congenial environment. It has an in house technology and product development center engaged in innovative work for design of new products/ equipment. We operate in the Semi Bulk packaging industry and offer products such as the 200/210 liter capacity MS Barrels for packaging of

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