Medium credibility is the perceived level of credibility that individual users have use a specific medium, such as newspapers, television, the Internet, or blogs (Newhagen & Nass, 1989; Sundar & Nass, 2001). Message credibility is the perceived credibility of the communicated message itself, such as informational quality, accuracy, or currency. Also, source credibility has focused on the expertise or trustworthiness of the source as the likelihood to provide credible information (Armstrong & Nelson, 2005; Berlo, Lemert, & Mertz, 1969; Burgoon & Hale, 1984; Flanagin & Metzger, 2003; Hovland, et al., 1953; McCroskey & Richmond,
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
Priest, Roberts, and Woods (2011) suggested that content analysis is a reliable method for analyzing qualitative data. The integration of qualitative content analysis as a method of examination of data in case study research.Bendersky and Kathleen (2011) stated that contemporary content analysis is a method that can offer an exploratory process with predictive intents.Qualitative content analysis involves searching the participants’ transcripts to locate themes and patterns to comprise meaningful units that consist of small bits of text that are independently able to convey a specific meaning. After the data was collected, data was categorized according to meanings generated from the sample. This method included a process that listed and categorized statements from the interviews to determine value. The data was then analyzed with focus on detailed narratives that explore patterns of the responses from the interviews.
What this means is that you need a content-rich site that is going to demonstrate to both the people and to Google that you are an authority and expertise in your particular niche. It’s vitally important to discern between ‘claiming’ authority on your site or bio page, and actually demonstrating it through your content. What other people say about you is way more important than what you say about yourself - and seeing as authority is all about perception, ‘perceived’ authority can outrank ‘actual’ authority where Google is concerned. And that’s good news for all the newcomers to the
• Summarising: Selecting the most important parts of information and creating an assignment out of it (Vuuren et al., 2014). • Critiquing: Coming up with your own ideas after doing research (Vuuren et al., 2014). Referencing (APA referencing style) http://socialanxietydisorder.about.com/od/glossaryp/g/passive.htm
These platforms have become a useful tool that may result in real-life consequences if used in an inefficient way. In order to use social media in an effective and responsible manner, one must professionally voice their opinions by using various methods and prevent the amount of misinformation from being rapidly spread. In today’s society, social media is a powerful tool for one to express their opinion. From reviews of a certain product to interpreting a movie’s plot, social media gives the average individual the ability to voice their opinion in which can be heard by millions of users. It is important for one to do this, especially on a platform with a diverse audience, because it assists in informing and persuading others to read and consider viewpoints that differ from their own.
P 194). The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the
Moon and Kin (2001) extended the Technology Acceptance Model to explain the users’ acceptance of World-Wide-Web context. Lin et al. (2007) extended Technology Acceptance Model to clarity the e-stock users’ behavioral intention. Chen and Chen (2009) re-examined the Technology Acceptance Model to understand the automotive telematics users’ usage intention. Stern et al.
Provide space for positive messages The use of social media today is widely used by religious leaders, scholars, or motivators. So in this case, we can get a positive energy injection that they write in social media. So I agree about an advantages from media social, because media social so many advantages for our life and media can bad too when you use for some negative or harm others. I think when we use social media we must wise to use
Social media then not only creates a platform where we can share our idealised self, but it also influences our ideas as to what that ideal self should be. Social media and the internet can serve as a guide to help us better understand the type of person we want to be, by displaying ideas of how to act…(). “It is this media picture that portrays, and actually molds, our society's value system.” (). First of all we must realise that although we might feel bombarded by social media’s “constant flow of information” ()., identity formation through social comparison and categorisation is not new. Where in the past we would have been influenced by our immediate environment, such as influences from parents, peers, school and communities, with social media we are simply being exposed to a larger audience.