Blue Apron Ethos Pathos Logos

389 Words2 Pages
The demand for healthy home cooked meals became prominent to individuals lacking cooking skills,luxury time,spare money, and even unhealthy habits. A company known as Blue Apron approached the nation with a revolutionary idea that would change american lives. With the growing demand more companies have emerged with the same idea to share in the wealth. Blue apron uses a variety of appeals to ensure their company prevails over the new. The appeal to logos is spread throughout the concept of the company. Blue apron uses logic to convince individuals that a delivered meal kit is financially, nutritionally, and time friendly, than a trip to the grocery store. They claim in the commercials that each box contains exactly the amount of each ingredients,
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