Blue Ocean Strategy: Scha Hair Care And Safi Shampoo

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Blue Ocean Strategy and Red Ocean Strategy For the Scha Hair Care and Safi Shampoo Abstract The aim for the report of the Blue Ocean Strategy and Red Ocean Strategy for the comparison the Scha Hair Care and Safi Shampoo is to determine the construct desired value strategy in both of the product and to show the result of the market boundaries. Introduction Shampoo is making from the liquid solid or power when use under the conditions required and it will remove the surface grease, dirt to the skin from the hair shaft and scalp without any of affect to the hair, scalp or health of the user. The shampoos have many of various type bases on the appearance, constituents and properties. Shampoos are cleaning formulations used for a wide range of applications, they are composed primarily of chemicals called surfactants that have the special ability to surround oily materials on surfaces and allow them to be rinsed away by water. Most commonly, shampoos are used for personal care especially or washing the hair. Method The method for this report is questionnaire and observation. The questionnaire make in the college. The questionnaire has been answered by the students’ degree in Business Information. The observation make in the supermarket such as the tesco, Aeon, and TLC High per market. The Red Ocean Strategy and Blue Ocean Strategy Type of competition Red Ocean Strategy ( Safi Shampoo ) Blue Ocean Strategy ( Scha Hair Care ) Strategy group - From youth to

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