Blue Ocean Theory Case Analysis
1. Blue ocean theory.
By, W. Chan Kim and Renee Mauborgne.
Objective - To find the true meaning of the blue ocean theory.
Analysis :-
Blue ocean theory comes into action when a new product is introduced into the market and that product has no competition in the market whatsoever.
For example, this theory applied to Apple’s iPhone when Steve Jobs released it into the market the product was so innovative that no one had ever come up with something like that which created a monopolistic market for the product. This helped the company climb the stock market and generate more profits and gain the trust of their customers the easy way. This was just one example but there are many other instances where the blue ocean theory came into action like Nintendo’s first gameboy etc.
2. Creating a strategic direction. By, Paul Olk, Peter Rainsford and
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And finally, the strategy has to be put into action with the help of the right set of tools as a vision and a mission is not enough to take the company to greater heights.
4. Creating a new market space. By, W. Chan Kim and Renee Mauborgne.
Objective - To create a perfect new market space for the product.
Analysis :-
Cresting a new market space requires different pattern of strategic thinking. Instead of looking within the boundaries that define how we compete, managers can look systematically across them. By doing so they can find loopholes and other places which might be of a lot of value.
1. Looking across substitute industries.
2. Looking across strategic groups within industries.
3. Looking across the chain of buyers.
4. Looking across complementary products and service offerings.
5. Looking across the functional or emotional appeal to buyers.
6. Looking across time.
7. Regenerating large
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