ipl-logo

Blue Ocean Travels Swot Analysis

3349 Words14 Pages

STRATEGIC MANAGEMENT – INDIVIDUAL WORK
STUDENT NAME : BAIRAVE YOGANATHAN
CMU ID NUMBER : 20056060
ICBT ID NUMBER : UWIC/MBA/MT/26/29
SUBJECT NAME : STRATEGIC MANAGEMENT
SUBJECT CODE : 7002 STRATEGIC CHANGE MANAGEMENT TO CAPTURE BENEFITS OF DEMAND CHANGE

CONTENTS
 Executive Summary
 Introduction
 Drivers to change o Porter’s five forces o PESTLE Analysis o SWOT Analysis
 Early signs
 Objectives of the restructure
 Change Management o Type of Change o Change Management Process
 Key changes o 7S Framework o Application of the 7S framework
 Cost-Benefit Analysis
 Conclusion
 Recommendation
 Critical review of various schools of thoughts on Strategic Management
 Reference 1. Executive Summary
Blue Ocean Travels (Pvt) …show more content…

I. Unfreeze
The first stage is to prepare the organization to accept the oncoming change in a successful manner. This is done by highlighting and explaining the reasons for change such as the decline in revenue and the employee turnover. So that everyone would be convinced and willing to change.
II. Change
The change stage is where people begin to resolve their uncertainty and look forward to the application of the change methods. And people start to believe and act in ways that support the new direction. This stage must be carefully monitored to understand the right implementation of change. Blue Ocean Travels spent a lot of time in bringing up the cultural change of implementing a more hierarchical structure.
III. Refreeze
Once the change process has been well implemented, systems are built in to secure and sustain those changes. The leadership support and the reward system built in by Blue Ocean Travels had helped the organization to monitor and continue the …show more content…

Mintzberg 's 10 Schools of Thought: Summary, Forum and Expert Tips. [online] 12manage.com. Available at: http://www.12manage.com/methods_mintzberg_ten_schools_of_thought.html [Accessed 1 Aug. 2014].
Change-management-coach.com, (2014). The Kurt Lewin Model Of Change. [online] Available at: http://www.change-management-coach.com/kurt_lewin.html [Accessed 24 Jul. 2014].
Kfknowledgebank.kaplan.co.uk, (2014). [online] Available at: http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Managing%20strategic%20change.aspx [Accessed 2 Aug. 2014].
Lankabusinessonline.com. 2014. Travel Target. [online] Available at: http://www.lankabusinessonline.com/news/sri-lanka-tourist-arrivals-reach-2013-target-after-data-revision/922133990 [Accessed: 24 Jul 2014].
Mindtools.com, (2014). The McKinsey 7S Framework: Ensuring That All Parts of Your Organization Work in Harmony. [online] Available at: http://www.mindtools.com/pages/article/newSTR_91.htm [Accessed 24 Jul. 2014].
Mindtools.com, (2014). Porter 's Five Forces Analysis: Assessing the Balance of Power in a Business Situation. [online] Available at: http://www.mindtools.com/pages/article/newTMC_08.htm [Accessed 23 Jul.

Show More
Related

  • Models Of Change Management

    2130 Words  | 9 Pages

    Indeed, current change models having certain limitation on implementing changes and current models only helpful when the change known and outcomes are expected. But change is an inevitable process we cont suspect when will new problems arises and all technology related changes need an alternative model for implementing change. So, in this paper I am going to explain process of

    Read More

  • Social Representation Theory: The Evolution Of Organizational Change

    1358 Words  | 6 Pages

    When implementing any type of change a company must analyze why the changes need to happen, what changes need to occur, and how will these changes affect the company and the employees within it. It is important that a company identifies any problems in the change process, and make the proper changes to make the transitional changes work for the organization. The initiation of change is important for the growth and longevity of any

    Read More

  • Colleague Of The Month Reflection

    1048 Words  | 5 Pages

    This area is managing change. As a manager I would adopt the Kotter approach. Change will be constant in every organization I work in. Employees are the number one opponent of change. I will use the Kotter approach to deal with this effectively and in a responsible manner.

    Read More

  • The Strategic Change Cycle

    1852 Words  | 8 Pages

    Abstract The strategic change cycle is one of the processes within strategic planning. This cycle is a ten-step process created to assist organizations in meeting their mandates, satisfying their missions, and constructing public value. “Strategic planning is intended to enhance an organization’s ability to think, act, and learn strategically” (Bryson & Alston, 2011). Introduction Strategic planning is “a deliberate, disciplined effort to produce fundamental decisions and actions that shape and guide what an organization (or other Entity) is, what it does, and why it does it” (Bryson & Alston, 2011).

    Read More

  • Leader-Member Exchange Theory Analysis

    3276 Words  | 14 Pages

    In the Leader–Member Exchange (LMX) theory of leadership, the quality of the exchange relationship between a leader and a particular member of a work unit, team or organization is the basic unit of analysis (dyad). In this article, we try to answer the question whether research on the various aspects of the exchange processes between leaders and their subordinates is consistent with the theoretical underpinnings of LMX theory. Our focus is on the similarities and differences between the theoretical assumptions of LMX theory and the way the core concepts are elaborated in empirical studies. Although LMX theory has resulted in a number of useful accomplishments, both theoretical and practical, it still faces a number of challenges. The main challenges

    Read More

  • Lou Gerstner's Transformational Leadership Style

    921 Words  | 4 Pages

    There is no best way or one strategy to manage and handle the changes. The fusion of the various approaches can be used in more for various situations, that is why it is the role of leader to find the proper approaches that be singled out into a business strategy. Producing an innovative and modern system through rapid changes can be an appropriate system in the future. Organizations must try to weigh out the level of the changes and stability to gain a greater competitive advantage. Or, it will lead then to change failure,

    Read More

  • Planet Air Travel Case Study

    2049 Words  | 9 Pages

    Recommendations using the Tipping Point Leadership with emphasis on Kirkpatrick’s (2012) three key factors to successful change; empathy, communication and participation are also covered at the end of the report. 2.0 Drivers of Change 2.1 External drivers of change Economic factors cause by global financial crisis has impacted PAT to incur losses severely. PAT has to improve its financial status with lower expenses for the survival of its business. Globalisation involves the integration of business operations to compete internationally (Mullins, 2010).

    Read More

  • Lewin's Change Management Model

    935 Words  | 4 Pages

    The post office was experiencing serious economic turmoil and overall poor performance and as a result, the change generators ventured into a process of change management. Change management according to Lewin's Change Management Model states “Change Management is a broad discipline that involves ensuring change is implemented smoothly and with lasting benefits, by considering its wider impact on the organization and people within it. Each change initiative you manage, or encounter will have its own unique set of objectives and activities, all of which must be coordinated.” This model is divided into three (03) phases unfreezing, changing, and freezing. In the case these phases were adapted as Generating change, Implementation and Adoption.

    Read More

  • Competitive Analysis Of Video Game Store

    1457 Words  | 6 Pages

    It is also crucial to probe the status of product costs and its attractiveness (Porter 1996; Nguyen 2013). An analysis of Michael Porter’s five competitive forces will be related to each business-level strategy can help us determine which business-level strategy to use. Starting with the five competitive forces, each will be recognized in relation to the advantages and disadvantages of the generic strategies and continues on with a defensive or offensive approach (Porter 1996; Nguyen

    Read More

  • Porter's Five Forces Of Twitter

    903 Words  | 4 Pages

    This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.

    Read More

  • Strategic Change Management Case Study

    1484 Words  | 6 Pages

    Unit 3 Strategic Change Management Prepared by: Task 1: Discuss the Models of Strategic Change There are numerous hypotheses about how to oversee change. The greater part of the hypotheses begin with administration and change administration master, John Kotter who is a teacher at Harvard Business School and widely acclaimed change master. The accompanying eight stages in the change procedure are his commitment.

    Read More

  • Porter's Five Forces In The Oil And Gas Industry

    1601 Words  | 7 Pages

    These factors are a big game changer towards the success and failure of a particular organization. These factors can be further evaluated using the widely used industry analysis approach, Porter’s Five Forces Model. In the Oil & Gas

    Read More

  • Kotter's Eight Stage Change Model

    1490 Words  | 6 Pages

    Introduction Throughout this report 3 questions will be answered in regards to the subject Organization and Management. A methodology section will emphasize the selection of theories as well as models used in order to understand and answer the questions. Conclusions will be included by the end of each question. Methodology For question 1 it was found relevant to use Kotter’s eight-stage change model to fully diagnose and understand the change process in Calavera as Kotter’s clarifies the stages within change.

    Read More

  • Chain Management Paper

    1001 Words  | 5 Pages

    It includes organizational structure assessments, stakeholder assessments etc. This help in understanding the challenges which may come during implementation of change. • Time Frame and Scale: The other critical aspect is the time frame and scale of implementation of process change. This shall involve critical analysis of impact of the same on services during the time frame and how steep it will change working style of employees. • Organisational Strength and power of change management team: Assess the strength of change management team.

    Read More

  • What Are The Challenges Of Change In Organizations

    1345 Words  | 6 Pages

    The change process may influence some or all the variables of the organization wither gradually or drastically and therefore it has the capacity to change the organizational structure and organizational relationships. The most important aspect here is that whenever there is a change it brings with it a lot of challenges before the organization and therefore managing the change is a difficult task and facing change successfully is even a more difficult task before the Manager of today, as today the process of change have not only become common but the change is at a very fast pace. To Mange the different Challenges of Change Process an Organization must have a Good Strategy consisting of the following components:- • To face the change and its different challenges posed before the management, organization and the management must have a good plan. A good plan will tell the organization what is to be done? What are the important objectives to be achieved?

    Read More

More about Blue Ocean Travels Swot Analysis

Open Document