BMW Group Business Analysis

Bayerische Motoren Werke, commonly known as BMW is a German based automobile, motorcycle and engine manufacturing company. Its main headquarters are in Munich, Bavaria, Germany. It was founded by Franz Josef Popp in 1916 as a business entity following a restructuring of the aircraft manufacturing firm. Now BMW Group is one of the ten largest car makers in the world with counted 105,876 employees in 2012 and most respected and trusted automobile maker besides Audi and Mercedes-Benz.

They also produces Mini cars, and Rolls-Royce Motor Cars that three of the highest luxury brands in the car industry. So their brand is extremely famous and popular with high quality of performance, building excellence and development.

Organizational culture is

For instance, In 2015, they began using collaborative robots in their industries. Collaborative robot is a robot designed to support human beings as a guide or assistor in a specific work. A regular robot is designed to be programmed to work automatically. The co-bot allows a human to perform certain works successfully if they fit within the range of the tasks. In BMW, the co-bots insert hard rubber plugs into holes in a vehicle chassis, but before of that employees were needed to do it by theirselves and it causes a lot of thumb injuries of many employees. However, the co-bots have mechanical "super-thumbs" so now employees do not have to use their hands so do not need to be worried about getting injuries anymore. Moreover, a Massachusetts Institute of Technology researcher found quite interesting results about human-robot collaboration at a BMW plant. Teams of human and robot collaborators have done more efficient works than both all-human and all-robot teams. The collaborative team also decreased human non working time by 85%. As a result of this, a new technology of BMW made their works much more efficient than

This production and logistics systems within the individual BMW Group locations provides advantages for the customer. The largest benefit is better efficiency in the provide of creation materials support to make faster the delivery of cars and motorbikes to customers also each plant making its own commitment to the smooth operation of the global production network. The worldwide plants are actually making a lot of profits for BMW. For instance, during the 2009, the BMW Group sold approximately 1.29 million cars and more than 87,000 motorbikes worldwide. The profit before calculating tax for 2009 was euro 413 million, revenues totaled euro 50.68 billion. Therefore, the global component actually affect their business.

In conclusion, BMW is one of the largest car manufacturer in the world. The reason why they could become that, with strong organizational culture that encouraged employees to take risk and innovation of new technologies and supporting each other with high level of teamworks. They also understand external environments very well so that can produce more efficient way to work and create a lot of profits.

These facts allow them to continue to produce high quality and luxury vehicles today and