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Bnb Advertising: Snbc Advertising Sdn Bhd Company

2034 Words9 Pages

1. INTRODUCTION ON THE SELECTED COMPANY Established in 2001, BnBC Advertising Sdn Bhd (BnBC) is an advertising agency that delivers the brightest and liveliest ideas in building brands with international standard. BnBC is a local company that owe by two directors, which is Benjamin Ng and Steph Liew. Besides, the company is located at Damansara Perdana, Selangor and there are 19 employees working in the company. All employees that work in BnBC is holding an executive position with qualified skills, knowledge and experiences, such as Creative Director, Account Director, Finance Manager, Art Director, Creative Writer, Graphic Designer and Account Executive. With various expertise, BnBC has full experiences to deliver creative solutions for …show more content…

By explaining in briefly, corporate culture is a value and beliefs that allow members to understand their roles and norms of the organisation. According to Peter Dahler-Larsen, a corporate culture defined as a response to competitiveness, innovativeness, productivity, organisational philosophy and positioning in society, which improve social integration and commitment in the organisation. Generally, there are several categories of corporate culture. A different organisation may practice different corporate culture, which fit and plays a significant role in the business. In fact, all categories of corporate culture are the best practice that able to influences the behaviour of employees and the whole organisational operation …show more content…

Besides maximise the profit, BnBC performs their business is complying to the rules and regulations. All business related activities are work under consideration and does not harm the society. Jasna Gluic and Zoran Mihanovic (2016) indicated that being desire to achieve competitive advantage, organisation need to implement a balanced relationship toward multiple stakeholders. One of the main reason to build a good relationship with external stakeholder is to maximise material resources and process exchange of resources. For example, BnBC had built a close relationship with stakeholder groups and gain potential sources of networking support. Nonetheless, these external stakeholder groups become intermediate and assist in various activities to promote BnBC to the international

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